Marketing and Advertising: Career and Education Opportunities in Athens, Georgia
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Athens is situated in Brantley County, Georgia. It has a population of over 113,398, which has grown by 13.1% in the past ten years. The cost of living index in Athens, 87, is well below the national average. New single-family homes in Athens cost $146,800 on average, which is above the state average. In 2008, two hundred four new homes were constructed in Athens, down from four hundred seventy-two the previous year.
The top three industries for women in Athens are educational services, accommodation and food services, and health care. For men, it is educational services, accommodation and food services, and construction. The average travel time to work is about 19 minutes. More than 40.0% of Athens residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.0%, is higher than the state average.
The percentage of Athens residents that are affiliated with a religious congregation, 55.6%, is more than both the national and state average. The most prominent religious groups are the Southern Baptist Convention, the Church of God (Cleveland and the The Wesleyan Church.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.