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Career and Education Opportunities for Market Survey Representatives in Athens, Georgia

If you want to be a market survey representative, the Athens, Georgia area offers many opportunities both for education and employment. There are currently 380 working market survey representatives in Georgia; this should grow 22% to 460 working market survey representatives in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market survey representatives are expected to grow by about 30.4%. Market survey representatives generally design or conduct surveys.

A person working as a market survey representative can expect to earn about $12 per hour or $25,040 per year on average in Georgia and about $17 hourly or $36,220 yearly on average in the U.S. as a whole. Market survey representatives earn less than people working in the category of Social Sciences generally in Georgia and less than people in the Social Sciences category nationally. Jobs in this field include: consultant, field interviewer, and survey analyst.

There is one school within twenty-five miles of Athens where you can study to be a market survey representative, among five schools of higher education total in the Athens area. The most common level of education for market survey representatives is a Bachelor's degree. You can expect to spend about four years studying to be a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Athens include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

University of Georgia - Athens, GA

University of Georgia, , Athens, GA 30602. University of Georgia is a large university located in Athens, Georgia. It is a public school with primarily 4-year or above programs. It has 34,116 students and an admission rate of 55%. University of Georgia has 3 areas of study related to Market Survey Representative. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree and doctor's degree which graduated five and two students respectively in 2008.
  • Marketing Research, master's degree which graduated 18 students in 2008.


Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.


Athens, Georgia
Athens, Georgia photo by Richard Chambers

Athens is situated in Brantley County, Georgia. It has a population of over 113,398, which has grown by 13.1% in the past ten years. The cost of living index in Athens, 87, is well below the national average. New single-family homes in Athens cost $146,800 on average, which is above the state average. In 2008, two hundred four new homes were constructed in Athens, down from four hundred seventy-two the previous year.

The top three industries for women in Athens are educational services, accommodation and food services, and health care. For men, it is educational services, accommodation and food services, and construction. The average travel time to work is about 19 minutes. More than 40.0% of Athens residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.0%, is higher than the state average.

The percentage of Athens residents that are affiliated with a religious congregation, 55.6%, is more than both the national and state average. The most prominent religious groups are the Southern Baptist Convention, the Church of God (Cleveland and the The Wesleyan Church.