Career and Education Opportunities for Market Research Analysts in Athens, Georgia
Market research analyst career and educational opportunities abound in Athens, Georgia. Currently, 4,930 people work as market research analysts in Georgia. This is expected to grow by 14% to about 5,600 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $26 hourly or $55,400 annually on average in Georgia. Nationally, their income is about $29 hourly or $61,070 per year. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Georgia, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: account planner, trade analyst, and market analyst.
The Athens area is home to five schools of higher education, including one within twenty-five miles of Athens where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Athens include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
University of Georgia - Athens, GA
University of Georgia, , Athens, GA 30602. University of Georgia is a large university located in Athens, Georgia. It is a public school with primarily 4-year or above programs. It has 34,116 students and an admission rate of 55%. University of Georgia has 3 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree which graduated 1 student in 2008.
- Business/Managerial Economics, bachelor's degree and doctor's degree which graduated five and two students respectively in 2008.
- Marketing Research, master's degree which graduated 18 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Athens, Georgia
Athens is situated in Brantley County, Georgia. It has a population of over 113,398, which has grown by 13.1% in the past ten years. The cost of living index in Athens, 87, is well below the national average. New single-family homes in Athens cost $146,800 on average, which is above the state average. In 2008, two hundred four new homes were constructed in Athens, down from four hundred seventy-two the previous year.
The top three industries for women in Athens are educational services, accommodation and food services, and health care. For men, it is educational services, accommodation and food services, and construction. The average travel time to work is about 19 minutes. More than 40.0% of Athens residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.0%, is higher than the state average.
The percentage of Athens residents that are affiliated with a religious congregation, 55.6%, is more than both the national and state average. The most prominent religious groups are the Southern Baptist Convention, the Church of God (Cleveland and the The Wesleyan Church.