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Career and Education Opportunities for Public Relations Specialists in Athens, Georgia

Public relations specialist career and educational opportunities abound in Athens, Georgia. Currently, 3,510 people work as public relations specialists in Georgia. This is expected to grow by 17% to about 4,120 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $21 hourly or $44,810 annually on average in Georgia and about $24 per hour or $51,280 annually on average in the U.S. as a whole. Jobs in this field include: media specialist, press agent, and information and communications specialist.

There are five schools of higher education in the Athens area, including one within twenty-five miles of Athens where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Athens include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Georgia - Athens, GA

University of Georgia, , Athens, GA 30602. University of Georgia is a large university located in Athens, Georgia. It is a public school with primarily 4-year or above programs. It has 34,116 students and an admission rate of 55%. University of Georgia has 2 areas of study related to Public Relations Specialist. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 88 students in 2008.
  • Family and Consumer Sciences/Human Sciences Communication, bachelor's degree which graduated 3 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Public Relations Specialists

Licensing agency: Public Relations Society of America
Address: 33 Maiden Lane, 11th Floor, New York, NY 10038-5150

Phone: (212) 460-1400
Website: Public Relations Society of America

LOCATION INFORMATION: Athens, Georgia

Athens, Georgia
Athens, Georgia photo by Richard Chambers

Athens is situated in Brantley County, Georgia. It has a population of over 113,398, which has grown by 13.1% in the past ten years. The cost of living index in Athens, 87, is well below the national average. New single-family homes in Athens cost $146,800 on average, which is above the state average. In 2008, two hundred four new homes were constructed in Athens, down from four hundred seventy-two the previous year.

The top three industries for women in Athens are educational services, accommodation and food services, and health care. For men, it is educational services, accommodation and food services, and construction. The average travel time to work is about 19 minutes. More than 40.0% of Athens residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.0%, is higher than the state average.

The percentage of Athens residents that are affiliated with a religious congregation, 55.6%, is more than both the national and state average. The most prominent religious groups are the Southern Baptist Convention, the Church of God (Cleveland and the The Wesleyan Church.