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Career and Education Opportunities for Advertising Agents in Tampa, Florida

Advertising agents can find many career and educational opportunities in the Tampa, Florida area. About 10,560 people are currently employed as advertising agents in Florida. By 2016, this is expected to grow 24% to about 13,110 people employed. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn approximately $19 hourly or $39,610 annually on average in Florida. Nationally they average about $20 hourly or $43,480 per year. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Florida earn less. They earn more than people working in the overall category of Sales and Clerical nationally.

The Tampa area is home to fifty-four schools of higher education, including two within twenty-five miles of Tampa where you can get a degree as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, it will take about four years to learn to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Tampa include:

  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

International Academy of Design and Technology - Tampa, FL

International Academy of Design and Technology, 5104 Eisenhower Blvd, Tampa, FL 33634. International Academy of Design and Technology is a small school located in Tampa, Florida. It is a private for-profit school with primarily 4-year or above programs and has 2,916 students. International Academy of Design and Technology has a bachelor's degree program in Advertising.

Florida Southern College - Lakeland, FL

Florida Southern College, 111 Lake Hollingsworth Dr, Lakeland, FL 33801-5698. Florida Southern College is a small college located in Lakeland, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,319 students and an admission rate of 67%. Florida Southern College has a bachelor's degree program in Advertising which graduated nineteen students in 2008.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Tampa, Florida

Tampa, Florida
Tampa, Florida photo by Caltrop

Tampa is located in Hillsborough County, Florida. It has a population of over 340,882, which has grown by 12.3% over the last ten years. The cost of living index in Tampa, 95, is near the national average. New single-family homes in Tampa are valued at $188,700 on average, which is far less than the state average. In 2008, six hundred thirty-five new homes were constructed in Tampa, down from 1,008 the previous year.

The three big industries for women in Tampa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 25.4% of Tampa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.

The unemployment rate in Tampa is 11.8%, which is greater than Florida's average of 11.3%.

The percentage of Tampa residents that are affiliated with a religious congregation, 41.8%, is less than the national average but more than the state average. Abundant Life Assembly of God Church, Florida Tampa Mission and Most Holy Redeemer Church are among the churches located in Tampa. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Tampa is home to the Parkers Railroad Station and the Drew Station Railroad Station as well as Ybor City Museum State Park and American Legion Playground. Shopping centers in the area include Northgate Shopping Center, Old Hyde Park Village Shopping Center and Benttree Plaza Shopping Center. Visitors to Tampa can choose from Backstage Restaurant & Lounge, Baymont Tampa Busch Gardens and Budget Inn for temporary stays in the area.