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Career and Education Opportunities for Advertising Managers in Tampa, Florida

Many educational and employment opportunities exist for advertising managers in the Tampa, Florida area. There are currently 1,670 working advertising managers in Florida; this should grow 12% to 1,860 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $44 hourly or $91,790 annually on average in Florida. In the U.S. as a whole, their income is about $38 hourly or $80,220 yearly on average. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Florida and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: marketing strategist, advertising sales representative, and director of sales and marketing.

There are twelve schools within twenty-five miles of Tampa where you can study to be an advertising manager, among fifty-four schools of higher education total in the Tampa area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Tampa include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of South Florida - Tampa, FL

University of South Florida, 4202 East Fowler Ave, Tampa, FL 33620-9951. University of South Florida is a large university located in Tampa, Florida. It is a public school with primarily 4-year or above programs. It has 46,174 students and an admission rate of 46%. University of South Florida has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated nine and one students respectively in 2008.

Saint Leo University - Saint Leo, FL

Saint Leo University, 33701 State Road 52, Saint Leo, FL 33574-6665. Saint Leo University is a large university located in Saint Leo, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,442 students and an admission rate of 73%. Saint Leo University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Everest University-Tampa - Tampa, FL

Everest University-Tampa, 3319 W Hillsborough Ave, Tampa, FL 33614. Everest University-Tampa is a small university located in Tampa, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 451 students and an admission rate of 74%. Everest University-Tampa has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated eight and three students respectively in 2008.

Pasco-Hernando Community College - New Port Richey, FL

Pasco-Hernando Community College, 10230 Ridge Road, New Port Richey, FL 34654-5199. Pasco-Hernando Community College is a medium sized college located in New Port Richey, Florida. It is a public school with primarily 2-year programs and has 8,602 students. Pasco-Hernando Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated six and one students respectively in 2008.

Eckerd College - Saint Petersburg, FL

Eckerd College, 4200 54th Ave S, Saint Petersburg, FL 33711-4700. Eckerd College is a small college located in Saint Petersburg, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,428 students and an admission rate of 66%. Eckerd College has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

St Petersburg College - Clearwater, FL

St Petersburg College, 14025 58th Street North, Clearwater, FL 33760. St Petersburg College is a large college located in Clearwater, Florida. It is a public school with primarily 4-year or above programs and has 26,099 students. St Petersburg College has an associate's degree program in Marketing/Marketing Management.

The University of Tampa - Tampa, FL

The University of Tampa, 401 W Kennedy Blvd, Tampa, FL 33606-1490. The University of Tampa is a medium sized university located in Tampa, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,790 students and an admission rate of 50%. The University of Tampa has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated two and ten students respectively in 2008.

International Academy of Design and Technology - Tampa, FL

International Academy of Design and Technology, 5104 Eisenhower Blvd, Tampa, FL 33634. International Academy of Design and Technology is a small school located in Tampa, Florida. It is a private for-profit school with primarily 4-year or above programs and has 2,916 students. International Academy of Design and Technology has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 30 students in 2008.

University of Phoenix-West Florida Campus - Temple Terrace, FL

University of Phoenix-West Florida Campus, 12802 Tampa Oaks Boulevard, Suite 200, Temple Terrace, FL 33637-1915. University of Phoenix-West Florida Campus is a small university located in Temple Terrace, Florida. It is a private for-profit school with primarily 4-year or above programs and has 837 students. University of Phoenix-West Florida Campus has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Florida Southern College - Lakeland, FL

Florida Southern College, 111 Lake Hollingsworth Dr, Lakeland, FL 33801-5698. Florida Southern College is a small college located in Lakeland, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,319 students and an admission rate of 67%. Florida Southern College has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Advertising, bachelor's degree which graduated 19 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 9 students in 2008.

Southeastern University - Lakeland, FL

Southeastern University, 1000 Longfellow Blvd, Lakeland, FL 33801-6034. Southeastern University is a small university located in Lakeland, Florida. It is a private not-for-profit school with primarily 4-year or above programs and has 3,075 students. Southeastern University has a bachelor's degree program in Marketing/Marketing Management.

Hillsborough Community College - Tampa, FL

Hillsborough Community College, 39 Columbia Drive, Tampa, FL 33606-3584. Hillsborough Community College is a large college located in Tampa, Florida. It is a public school with primarily 2-year programs and has 24,037 students. Hillsborough Community College has an associate's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Tampa, Florida

Tampa, Florida
Tampa, Florida photo by Caltrop

Tampa is located in Hillsborough County, Florida. It has a population of over 340,882, which has grown by 12.3% over the last ten years. The cost of living index in Tampa, 95, is near the national average. New single-family homes in Tampa are valued at $188,700 on average, which is far less than the state average. In 2008, six hundred thirty-five new homes were constructed in Tampa, down from 1,008 the previous year.

The three big industries for women in Tampa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 25.4% of Tampa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.

The unemployment rate in Tampa is 11.8%, which is greater than Florida's average of 11.3%.

The percentage of Tampa residents that are affiliated with a religious congregation, 41.8%, is less than the national average but more than the state average. Abundant Life Assembly of God Church, Florida Tampa Mission and Most Holy Redeemer Church are among the churches located in Tampa. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Tampa is home to the Parkers Railroad Station and the Drew Station Railroad Station as well as Ybor City Museum State Park and American Legion Playground. Shopping centers in the area include Northgate Shopping Center, Old Hyde Park Village Shopping Center and Benttree Plaza Shopping Center. Visitors to Tampa can choose from Backstage Restaurant & Lounge, Baymont Tampa Busch Gardens and Budget Inn for temporary stays in the area.