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Career and Education Opportunities for Market Research Analysts in Tampa, Florida

Many educational and employment opportunities exist for market research analysts in the Tampa, Florida area. About 6,980 people are currently employed as market research analysts in Florida. By 2016, this is expected to grow 27% to 8,860 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $25 hourly or $52,410 yearly on average in Florida. Nationally, their income is about $29 per hour or $61,070 yearly. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Florida and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: technical marketing consultant, communications specialist, and director of market analysis.

The Tampa area is home to fifty-four schools of higher education, including four within twenty-five miles of Tampa where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Tampa include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of South Florida - Tampa, FL

University of South Florida, 4202 East Fowler Ave, Tampa, FL 33620-9951. University of South Florida is a large university located in Tampa, Florida. It is a public school with primarily 4-year or above programs. It has 46,174 students and an admission rate of 46%. University of South Florida has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 74 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated one and fifteen students respectively in 2008.

Eckerd College - Saint Petersburg, FL

Eckerd College, 4200 54th Ave S, Saint Petersburg, FL 33711-4700. Eckerd College is a small college located in Saint Petersburg, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,428 students and an admission rate of 66%. Eckerd College has a bachelor's degree program in Economics which graduated two students in 2008.

The University of Tampa - Tampa, FL

The University of Tampa, 401 W Kennedy Blvd, Tampa, FL 33606-1490. The University of Tampa is a medium sized university located in Tampa, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,790 students and an admission rate of 50%. The University of Tampa has a bachelor's degree program in Economics.

Florida Southern College - Lakeland, FL

Florida Southern College, 111 Lake Hollingsworth Dr, Lakeland, FL 33801-5698. Florida Southern College is a small college located in Lakeland, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,319 students and an admission rate of 67%. Florida Southern College has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Tampa, Florida

Tampa, Florida
Tampa, Florida photo by Caltrop

Tampa is located in Hillsborough County, Florida. It has a population of over 340,882, which has grown by 12.3% over the last ten years. The cost of living index in Tampa, 95, is near the national average. New single-family homes in Tampa are valued at $188,700 on average, which is far less than the state average. In 2008, six hundred thirty-five new homes were constructed in Tampa, down from 1,008 the previous year.

The three big industries for women in Tampa are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 23 minutes. More than 25.4% of Tampa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.

The unemployment rate in Tampa is 11.8%, which is greater than Florida's average of 11.3%.

The percentage of Tampa residents that are affiliated with a religious congregation, 41.8%, is less than the national average but more than the state average. Abundant Life Assembly of God Church, Florida Tampa Mission and Most Holy Redeemer Church are among the churches located in Tampa. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Tampa is home to the Parkers Railroad Station and the Drew Station Railroad Station as well as Ybor City Museum State Park and American Legion Playground. Shopping centers in the area include Northgate Shopping Center, Old Hyde Park Village Shopping Center and Benttree Plaza Shopping Center. Visitors to Tampa can choose from Backstage Restaurant & Lounge, Baymont Tampa Busch Gardens and Budget Inn for temporary stays in the area.