Marketing and Advertising: Career and Education Opportunities in Tallahassee, Florida
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Tallahassee is located in Leon County, Florida. It has a population of over 171,922, which has grown by 14.1% over the last ten years. The cost of living index in Tallahassee, 89, is well below the national average. New single-family homes in Tallahassee are priced at $166,600 on average, which is far less than the state average. In 2008, three hundred new homes were built in Tallahassee, down from six hundred thirty-eight the previous year.
The three big industries for women in Tallahassee are educational services, public administration, and health care. For men, it is public administration, educational services, and accommodation and food services. The average commute to work is about 19 minutes. More than 45.0% of Tallahassee residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.8%, is higher than the state average.
The unemployment rate in Tallahassee is 7.1%, which is less than Florida's average of 11.3%.
The percentage of Tallahassee residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Abundant Life Foursquare Church, Advent Episcopal Church and Aftermath Church are among the churches located in Tallahassee. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Tallahassee is home to the Miracle Plaza and the Tallahassee Community College Library as well as Old Fort Park and Alfred B Maclay Gardens State Park. Shopping malls in the area include Northwood Mall, Parkway Shopping Center and Tallahassee Mall. Visitors to Tallahassee can choose from Cactus Motel, Best Western Pride Inn Suites and Budget Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.