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Career and Education Opportunities for Market Research Analysts in Tallahassee, Florida

There is a wide variety of career and education opportunities for market research analysts in the Tallahassee, Florida area. About 6,980 people are currently employed as market research analysts in Florida. By 2016, this is expected to grow 27% to about 8,860 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $25 hourly or $52,410 per year on average in Florida and about $29 per hour or $61,070 per year on average nationally. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Florida earn less. They earn less than people working in the overall category of Social Sciences nationally. People working as market research analysts can fill a number of jobs, such as: trade specialist, researcher, and product line manager.

There are nine schools of higher education in the Tallahassee area, including two within twenty-five miles of Tallahassee where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Tallahassee include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Florida State University - Tallahassee, FL

Florida State University, 211 Westcott Bldg, Tallahassee, FL 32306-1037. Florida State University is a large university located in Tallahassee, Florida. It is a public school with primarily 4-year or above programs. It has 38,717 students and an admission rate of 47%. Florida State University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated nineteen, twenty-one, and five students respectively in 2008.

Florida Agricultural and Mechanical University - Tallahassee, FL

Florida Agricultural and Mechanical University, , Tallahassee, FL 32307. Florida Agricultural and Mechanical University is a large university located in Tallahassee, Florida. It is a public school with primarily 4-year or above programs and has 11,672 students. Florida Agricultural and Mechanical University has a bachelor's degree program in Economics which graduated thirty-four students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Tallahassee, Florida

Tallahassee, Florida
Tallahassee, Florida photo by Diligent Terrier

Tallahassee is located in Leon County, Florida. It has a population of over 171,922, which has grown by 14.1% over the last ten years. The cost of living index in Tallahassee, 89, is well below the national average. New single-family homes in Tallahassee are priced at $166,600 on average, which is far less than the state average. In 2008, three hundred new homes were built in Tallahassee, down from six hundred thirty-eight the previous year.

The three big industries for women in Tallahassee are educational services, public administration, and health care. For men, it is public administration, educational services, and accommodation and food services. The average commute to work is about 19 minutes. More than 45.0% of Tallahassee residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.8%, is higher than the state average.

The unemployment rate in Tallahassee is 7.1%, which is less than Florida's average of 11.3%.

The percentage of Tallahassee residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Abundant Life Foursquare Church, Advent Episcopal Church and Aftermath Church are among the churches located in Tallahassee. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Tallahassee is home to the Miracle Plaza and the Tallahassee Community College Library as well as Old Fort Park and Alfred B Maclay Gardens State Park. Shopping malls in the area include Northwood Mall, Parkway Shopping Center and Tallahassee Mall. Visitors to Tallahassee can choose from Cactus Motel, Best Western Pride Inn Suites and Budget Inn for temporary stays in the area.