Career and Education Opportunities for Public Relations Specialists in Tallahassee, Florida
Tallahassee, Florida provides a wide variety of opportunities, both career and educational, for public relations specialists. Currently, 18,940 people work as public relations specialists in Florida. This is expected to grow 21% to about 22,980 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $24 per hour or $50,130 annually on average in Florida. In the U.S. as a whole, their income is about $24 hourly or $51,280 per year on average. People working as public relations specialists can fill a number of jobs, such as: public relations consultant, public relations officer, and communications director.
There is one school within twenty-five miles of Tallahassee where you can study to be a public relations specialist, among nine schools of higher education total in the Tallahassee area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Tallahassee include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Florida Agricultural and Mechanical University - Tallahassee, FL
Florida Agricultural and Mechanical University, , Tallahassee, FL 32307. Florida Agricultural and Mechanical University is a large university located in Tallahassee, Florida. It is a public school with primarily 4-year or above programs and has 11,672 students. Florida Agricultural and Mechanical University has a bachelor's degree program in Public Relations/Image Management which graduated forty-eight students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Tallahassee, Florida
Tallahassee is located in Leon County, Florida. It has a population of over 171,922, which has grown by 14.1% over the last ten years. The cost of living index in Tallahassee, 89, is well below the national average. New single-family homes in Tallahassee are priced at $166,600 on average, which is far less than the state average. In 2008, three hundred new homes were built in Tallahassee, down from six hundred thirty-eight the previous year.
The three big industries for women in Tallahassee are educational services, public administration, and health care. For men, it is public administration, educational services, and accommodation and food services. The average commute to work is about 19 minutes. More than 45.0% of Tallahassee residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.8%, is higher than the state average.
The unemployment rate in Tallahassee is 7.1%, which is less than Florida's average of 11.3%.
The percentage of Tallahassee residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Abundant Life Foursquare Church, Advent Episcopal Church and Aftermath Church are among the churches located in Tallahassee. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Tallahassee is home to the Miracle Plaza and the Tallahassee Community College Library as well as Old Fort Park and Alfred B Maclay Gardens State Park. Shopping malls in the area include Northwood Mall, Parkway Shopping Center and Tallahassee Mall. Visitors to Tallahassee can choose from Cactus Motel, Best Western Pride Inn Suites and Budget Inn for temporary stays in the area.