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Career and Education Opportunities for Public Relations Managers in Pembroke Pines, Florida

Pembroke Pines, Florida provides a wide variety of opportunities, both career and educational, for public relations managers. There are currently 1,680 working public relations managers in Florida; this should grow 24% to about 2,080 working public relations managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Income for public relations managers is about $48 per hour or $100,430 annually on average in Florida. Nationally, their income is about $43 hourly or $89,430 annually. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in Florida earn more. They earn less than people working in the overall category of Marketing and Advertising nationally. Public relations managers work in a variety of jobs, including: director of communications, public relations manager , and development officer.

There are ninety-seven schools of higher education in the Pembroke Pines area, including one within twenty-five miles of Pembroke Pines where you can get a degree to start your career as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, you can expect to spend about four years studying to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Pembroke Pines include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has a bachelor's degree program in Public Relations/Image Management which graduated nine students in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Pembroke Pines, Florida

Pembroke Pines, Florida
Pembroke Pines, Florida photo by Dawn Ashley

Pembroke Pines is situated in Broward County, Florida. It has a population of over 145,661, which has grown by 6.0% in the past ten years. The cost of living index in Pembroke Pines, 116, is far greater than the national average. New single-family homes in Pembroke Pines are valued at $117,100 on average, which is far less than the state average. In 2008, five new homes were built in Pembroke Pines, up from three the previous year.

The three most popular industries for women in Pembroke Pines are health care, educational services, and finance and insurance. For men, it is public administration, construction, and professional, scientific, and technical services. The average commute to work is about 32 minutes. More than 28.7% of Pembroke Pines residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The unemployment rate in Pembroke Pines is 8.6%, which is less than Florida's average of 11.3%.

The percentage of Pembroke Pines residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Pembroke Road Baptist Church, Boulevard Chapel and Taft Street Chapel are all churches located in Pembroke Pines. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Pembroke Pines is home to the Hollywood Lakes Country Club and the Pines Bank Plaza as well as Kennedy Park and Snake Creek Park. Shopping malls in the area include Pembroke Pines Shopping Center, Pembroke Village Shopping Center and University Mall.