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Career and Education Opportunities for Marketing Managers in Pembroke Pines, Florida

There is a wide variety of career and education opportunities for marketing managers in the Pembroke Pines, Florida area. There are currently 5,700 working marketing managers in Florida; this should grow 27% to about 7,260 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $48 per hour or $100,810 yearly on average in Florida and about $52 hourly or $108,580 yearly on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Florida, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: director of market analysis, media marketing director, and director of sales marketing.

There are twelve schools within twenty-five miles of Pembroke Pines where you can study to be a marketing manager, among ninety-seven schools of higher education total in the Pembroke Pines area. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Pembroke Pines include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

University of Phoenix-South Florida Campus - Plantation, FL

University of Phoenix-South Florida Campus, 600 N. Pine Island Road Suite 500, Plantation, FL 33324-1393. University of Phoenix-South Florida Campus is a small university located in Plantation, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,937 students. University of Phoenix-South Florida Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Broward College - Fort Lauderdale, FL

Broward College, 225 E las Olas Blvd, Fort Lauderdale, FL 33301. Broward College is a large college located in Fort Lauderdale, Florida. It is a public school with primarily 2-year programs and has 33,527 students. Broward College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and eleven students respectively in 2008.

Palm Beach Community College - Lake Worth, FL

Palm Beach Community College, 4200 Congress Ave, Lake Worth, FL 33461-4796. Palm Beach Community College is a large college located in Lake Worth, Florida. It is a public school with primarily 2-year programs and has 25,122 students. Palm Beach Community College has a less than one year and an associate's degree program in Marketing/Marketing Management.

Johnson & Wales University-Florida Campus - North Miami, FL

Johnson & Wales University-Florida Campus, 1701 NE 127th St, North Miami, FL 33181. Johnson & Wales University-Florida Campus is a small university located in North Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,918 students and an admission rate of 63%. Johnson & Wales University-Florida Campus has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fifteen and forty-seven students respectively in 2008.

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Miami Dade College - Miami, FL

Miami Dade College, 300 NE 2nd Ave., Miami, FL 33132-2297. Miami Dade College is a large college located in Miami, Florida. It is a public school with primarily 4-year or above programs and has 57,106 students. Miami Dade College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, less than one year and associate's degree which graduated ten and twelve students respectively in 2008.
  • International Marketing, less than one year.

Northwood University-Florida Education Center - West Palm Beach, FL

Northwood University-Florida Education Center, 2600 N Military Trail, West Palm Beach, FL 33409-2911. Northwood University-Florida Education Center is a small university located in West Palm Beach, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 773 students and an admission rate of 54%. Northwood University-Florida Education Center has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-eight students in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has a bachelor's degree program in Marketing/Marketing Management which graduated sixteen students in 2008.

Florida Memorial University - Miami Gardens, FL

Florida Memorial University, 15800 NW 42 Ave, Miami Gardens, FL 33054-6199. Florida Memorial University is a small university located in Miami Gardens, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,813 students and an admission rate of 40%. Florida Memorial University has a bachelor's degree program in Marketing, Other Specialties which graduated two students in 2008.

Everest University-Pompano Beach - Pompano Beach, FL

Everest University-Pompano Beach, 225 N. Federal Hwy., Pompano Beach, FL 33062. Everest University-Pompano Beach is a small university located in Pompano Beach, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 614 students and an admission rate of 68%. Everest University-Pompano Beach has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

Sheridan Technical Center - Hollywood, FL

Sheridan Technical Center, 5400 Sheridan St, Hollywood, FL 33021. Sheridan Technical Center is a small school located in Hollywood, Florida. It is a public school with primarily 2-year programs and has 1,526 students. Sheridan Technical Center has a less than one year program in Marketing/Marketing Management.

Florida Atlantic University - Boca Raton, FL

Florida Atlantic University, 777 Glades Rd, Boca Raton, FL 33431-0991. Florida Atlantic University is a large university located in Boca Raton, Florida. It is a public school with primarily 4-year or above programs. It has 26,857 students and an admission rate of 49%. Florida Atlantic University has a bachelor's degree program in Marketing/Marketing Management which graduated 102 students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Pembroke Pines, Florida

Pembroke Pines, Florida
Pembroke Pines, Florida photo by Dawn Ashley

Pembroke Pines is situated in Broward County, Florida. It has a population of over 145,661, which has grown by 6.0% in the past ten years. The cost of living index in Pembroke Pines, 116, is far greater than the national average. New single-family homes in Pembroke Pines are valued at $117,100 on average, which is far less than the state average. In 2008, five new homes were built in Pembroke Pines, up from three the previous year.

The three most popular industries for women in Pembroke Pines are health care, educational services, and finance and insurance. For men, it is public administration, construction, and professional, scientific, and technical services. The average commute to work is about 32 minutes. More than 28.7% of Pembroke Pines residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The unemployment rate in Pembroke Pines is 8.6%, which is less than Florida's average of 11.3%.

The percentage of Pembroke Pines residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Pembroke Road Baptist Church, Boulevard Chapel and Taft Street Chapel are all churches located in Pembroke Pines. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Pembroke Pines is home to the Hollywood Lakes Country Club and the Pines Bank Plaza as well as Kennedy Park and Snake Creek Park. Shopping malls in the area include Pembroke Pines Shopping Center, Pembroke Village Shopping Center and University Mall.