Career and Education Opportunities for Public Relations Specialists in Pembroke Pines, Florida
Public relations specialist career and educational opportunities abound in Pembroke Pines, Florida. About 18,940 people are currently employed as public relations specialists in Florida. By 2016, this is expected to grow 21% to 22,980 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
The income of a public relations specialist is about $24 per hour or $50,130 yearly on average in Florida. In the U.S. as a whole, their income is about $24 per hour or $51,280 annually on average. Jobs in this field include: press agent, publicity consultant, and public affairs specialist.
There are three schools within twenty-five miles of Pembroke Pines where you can study to be a public relations specialist, among ninety-seven schools of higher education total in the Pembroke Pines area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Pembroke Pines include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Nova Southeastern University - Fort Lauderdale, FL
Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifteen students in 2008.
Florida Atlantic University - Boca Raton, FL
Florida Atlantic University, 777 Glades Rd, Boca Raton, FL 33431-0991. Florida Atlantic University is a large university located in Boca Raton, Florida. It is a public school with primarily 4-year or above programs. It has 26,857 students and an admission rate of 49%. Florida Atlantic University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Barry University - Miami, FL
Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 5 students in 2008.
- Public Relations/Image Management, bachelor's degree which graduated 9 students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Pembroke Pines, Florida
Pembroke Pines is situated in Broward County, Florida. It has a population of over 145,661, which has grown by 6.0% in the past ten years. The cost of living index in Pembroke Pines, 116, is far greater than the national average. New single-family homes in Pembroke Pines are valued at $117,100 on average, which is far less than the state average. In 2008, five new homes were built in Pembroke Pines, up from three the previous year.
The three most popular industries for women in Pembroke Pines are health care, educational services, and finance and insurance. For men, it is public administration, construction, and professional, scientific, and technical services. The average commute to work is about 32 minutes. More than 28.7% of Pembroke Pines residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.
The unemployment rate in Pembroke Pines is 8.6%, which is less than Florida's average of 11.3%.
The percentage of Pembroke Pines residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Pembroke Road Baptist Church, Boulevard Chapel and Taft Street Chapel are all churches located in Pembroke Pines. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Pembroke Pines is home to the Hollywood Lakes Country Club and the Pines Bank Plaza as well as Kennedy Park and Snake Creek Park. Shopping malls in the area include Pembroke Pines Shopping Center, Pembroke Village Shopping Center and University Mall.