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Career and Education Opportunities for Public Relations Specialists in Palm Bay, Florida

If you want to be a public relations specialist, the Palm Bay, Florida area offers many opportunities both for education and employment. There are currently 18,940 jobs for public relations specialists in Florida and this is projected to grow by 21% to 22,980 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 per hour or $50,130 yearly on average in Florida and about $24 hourly or $51,280 annually on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: public relations representative, public information officer, and promotion specialist.

There are five schools of higher education in the Palm Bay area, including one within twenty-five miles of Palm Bay where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Palm Bay include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Florida Institute of Technology - Melbourne, FL

Florida Institute of Technology, 150 West University Boulevard, Melbourne, FL 32901-6975. Florida Institute of Technology is a medium sized school located in Melbourne, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,050 students and an admission rate of 82%. Florida Institute of Technology has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Palm Bay, Florida

Palm Bay, Florida
Palm Bay, Florida photo by Cwolfsheep

Palm Bay is located in Brevard County, Florida. It has a population of over 100,786, which has grown by 26.9% in the past ten years. The cost of living index in Palm Bay, 83, is well below the national average. New single-family homes in Palm Bay are priced at $195,600 on average, which is far less than the state average. In 2008, three hundred ninety-two new homes were built in Palm Bay, down from seven hundred thirty-nine the previous year.

The top three industries for women in Palm Bay are health care, educational services, and accommodation and food services. For men, it is construction, computer and electronic products, and accommodation and food services. The average commute to work is about 26 minutes. More than 16.7% of Palm Bay residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.9%, is lower than the state average.

The unemployment rate in Palm Bay is 11.9%, which is greater than Florida's average of 11.3%.

The percentage of Palm Bay residents that are affiliated with a religious congregation, 39.2%, is less than both the national and state average. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Palm Bay is home to the Country Club Plaza and the Port Malabar Plaza. Shopping malls in the area include Palm Bay Shopping Center and Port Malabar Shopping Center. Visitors to Palm Bay can choose from Bay Breeze Restaurant and Bleachers Sports Bar & Grill for temporary stays in the area.