Career and Education Opportunities for Advertising Agents in Orlando, Florida
There is a wide variety of career and education opportunities for advertising agents in the Orlando, Florida area. There are currently 10,560 working advertising agents in Florida; this should grow by 24% to about 13,110 working advertising agents in the state by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
The income of an advertising agent is about $19 hourly or $39,610 per year on average in Florida. In the U.S. as a whole, their income is about $20 hourly or $43,480 annually on average. Advertising agents earn less than people working in the category of Sales and Clerical generally in Florida and more than people in the Sales and Clerical category nationally.
There is one school within twenty-five miles of Orlando where you can study to be an advertising agent, among fifty schools of higher education total in the Orlando area. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Orlando include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
University of Central Florida - Orlando, FL
University of Central Florida, 4000 Central Florida Blvd, Orlando, FL 32816. University of Central Florida is a large university located in Orlando, Florida. It is a public school with primarily 4-year or above programs. It has 50,181 students and an admission rate of 48%. University of Central Florida has a bachelor's degree program in Advertising which graduated six students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Orlando, Florida
Orlando is situated in Orange County, Florida. It has a population of over 230,519, which has grown by 24.0% over the last ten years. The cost of living index in Orlando, 91, is below the national average. New single-family homes in Orlando are valued at $217,400 on average, which is far less than the state average. In 2008, three hundred forty-eight new homes were built in Orlando, down from six hundred twenty-two the previous year.
The three big industries for women in Orlando are accommodation and food services, health care, and educational services. For men, it is accommodation and food services, construction, and arts, entertainment, and recreation. The average travel time to work is about 25 minutes. More than 28.2% of Orlando residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.3%, is higher than the state average.
The unemployment rate in Orlando is 11.1%, which is less than Florida's average of 11.3%.
The percentage of Orlando residents that are affiliated with a religious congregation, 40.2%, is less than both the national and state average. Church of Scientology of Orlando, Church of the Holy Spirit Episcopal and Metropolitan Community Church-Joy are some of the churches located in Orlando. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Orlando is home to the Dubsdread Country Club and the Conway Center as well as Mayor Carl Langford Park and Sunshine Park. Shopping centers in the area include Lake Conway Woods Shopping Center, Colonial Plaza Mall and Coytown Shopping Center. Visitors to Orlando can choose from Blue Nile Hotel Liquidators, Clarion Hotel Universal and Buena Vista Suites for temporary stays in the area.