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Career and Education Opportunities for Advertising Managers in Orlando, Florida

Advertising managers can find both educational opportunities and jobs in the Orlando, Florida area. There are currently 1,670 working advertising managers in Florida; this should grow 12% to 1,860 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $44 per hour or $91,790 per year on average in Florida. In the U.S. as a whole, their income is about $38 per hour or $80,220 yearly on average. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Florida, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising coordinator, advertising director, and promotions director.

The Orlando area is home to fifty schools of higher education, including eight within twenty-five miles of Orlando where you can get a degree as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Orlando include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Everest University-North Orlando - Orlando, FL

Everest University-North Orlando, 5421 Diplomat Circle, Orlando, FL 32810. Everest University-North Orlando is a small university located in Orlando, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 570 students and an admission rate of 74%. Everest University-North Orlando has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated zero and one students respectively in 2008.

Polk Community College - Winter Haven, FL

Polk Community College, 999 Avenue H NE, Winter Haven, FL 33881-4299. Polk Community College is a medium sized college located in Winter Haven, Florida. It is a public school with primarily 2-year programs and has 8,516 students. Polk Community College has an associate's degree program in Marketing/Marketing Management.

University of Central Florida - Orlando, FL

University of Central Florida, 4000 Central Florida Blvd, Orlando, FL 32816. University of Central Florida is a large university located in Orlando, Florida. It is a public school with primarily 4-year or above programs. It has 50,181 students and an admission rate of 48%. University of Central Florida has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 6 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

University of Phoenix-Central Florida Campus - Maitland, FL

University of Phoenix-Central Florida Campus, 2290 Lucien Way, Suite 400, Maitland, FL 32751-7057. University of Phoenix-Central Florida Campus is a small university located in Maitland, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,380 students. University of Phoenix-Central Florida Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Everest University-South Orlando - Orlando, FL

Everest University-South Orlando, 9200 Soutpark Center Loop, Orlando, FL 32819. Everest University-South Orlando is a large university located in Orlando, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 907 students and an admission rate of 66%. Everest University-South Orlando has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated seven and eight students respectively in 2008.

Brevard Community College - Cocoa, FL

Brevard Community College, 1519 Clearlake Rd, Cocoa, FL 32922. Brevard Community College is a large college located in Cocoa, Florida. It is a public school with primarily 2-year programs and has 15,607 students. Brevard Community College has a less than one year program in Marketing/Marketing Management which graduated seven students in 2008.

Seminole Community College - Sanford, FL

Seminole Community College, 100 Weldon Blvd, Sanford, FL 32773-6199. Seminole Community College is a large college located in Sanford, Florida. It is a public school with primarily 2-year programs and has 14,227 students. Seminole Community College has an associate's degree program in Marketing/Marketing Management.

International Academy of Design and Technology - Orlando, FL

International Academy of Design and Technology, 5959 Lake Ellenor Dr., Orlando, FL 32809. International Academy of Design and Technology is a small school located in Orlando, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,307 students. International Academy of Design and Technology has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated four and eleven students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Orlando, Florida

Orlando, Florida
Orlando, Florida photo by A3RO

Orlando is situated in Orange County, Florida. It has a population of over 230,519, which has grown by 24.0% over the last ten years. The cost of living index in Orlando, 91, is below the national average. New single-family homes in Orlando are valued at $217,400 on average, which is far less than the state average. In 2008, three hundred forty-eight new homes were built in Orlando, down from six hundred twenty-two the previous year.

The three big industries for women in Orlando are accommodation and food services, health care, and educational services. For men, it is accommodation and food services, construction, and arts, entertainment, and recreation. The average travel time to work is about 25 minutes. More than 28.2% of Orlando residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.3%, is higher than the state average.

The unemployment rate in Orlando is 11.1%, which is less than Florida's average of 11.3%.

The percentage of Orlando residents that are affiliated with a religious congregation, 40.2%, is less than both the national and state average. Church of Scientology of Orlando, Church of the Holy Spirit Episcopal and Metropolitan Community Church-Joy are some of the churches located in Orlando. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Orlando is home to the Dubsdread Country Club and the Conway Center as well as Mayor Carl Langford Park and Sunshine Park. Shopping centers in the area include Lake Conway Woods Shopping Center, Colonial Plaza Mall and Coytown Shopping Center. Visitors to Orlando can choose from Blue Nile Hotel Liquidators, Clarion Hotel Universal and Buena Vista Suites for temporary stays in the area.