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Career and Education Opportunities for Market Research Analysts in Orlando, Florida

Market research analyst career and educational opportunities abound in Orlando, Florida. Currently, 6,980 people work as market research analysts in Florida. This is expected to grow by 27% to 8,860 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $25 hourly or $52,410 annually on average in Florida. In the U.S. as a whole, their income is about $29 hourly or $61,070 annually on average. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Florida earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: trade specialist, business development analyst, and internet sourcer.

There are fifty schools of higher education in the Orlando area, including two within twenty-five miles of Orlando where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Orlando include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Rollins College - Winter Park, FL

Rollins College, 1000 Holt Ave, Winter Park, FL 32789-4499. Rollins College is a small college located in Winter Park, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,258 students and an admission rate of 58%. Rollins College has a bachelor's degree program in Economics which graduated sixty-seven students in 2008.

University of Central Florida - Orlando, FL

University of Central Florida, 4000 Central Florida Blvd, Orlando, FL 32816. University of Central Florida is a large university located in Orlando, Florida. It is a public school with primarily 4-year or above programs. It has 50,181 students and an admission rate of 48%. University of Central Florida has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 20 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated one and five students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Orlando, Florida
Orlando, Florida photo by A3RO

Orlando is situated in Orange County, Florida. It has a population of over 230,519, which has grown by 24.0% over the last ten years. The cost of living index in Orlando, 91, is below the national average. New single-family homes in Orlando are valued at $217,400 on average, which is far less than the state average. In 2008, three hundred forty-eight new homes were built in Orlando, down from six hundred twenty-two the previous year.

The three big industries for women in Orlando are accommodation and food services, health care, and educational services. For men, it is accommodation and food services, construction, and arts, entertainment, and recreation. The average travel time to work is about 25 minutes. More than 28.2% of Orlando residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.3%, is higher than the state average.

The unemployment rate in Orlando is 11.1%, which is less than Florida's average of 11.3%.

The percentage of Orlando residents that are affiliated with a religious congregation, 40.2%, is less than both the national and state average. Church of Scientology of Orlando, Church of the Holy Spirit Episcopal and Metropolitan Community Church-Joy are some of the churches located in Orlando. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Orlando is home to the Dubsdread Country Club and the Conway Center as well as Mayor Carl Langford Park and Sunshine Park. Shopping centers in the area include Lake Conway Woods Shopping Center, Colonial Plaza Mall and Coytown Shopping Center. Visitors to Orlando can choose from Blue Nile Hotel Liquidators, Clarion Hotel Universal and Buena Vista Suites for temporary stays in the area.