Career and Education Opportunities for Public Relations Specialists in Orlando, Florida
Orlando, Florida provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 18,940 jobs for public relations specialists in Florida and this is projected to grow by 21% to 22,980 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $24 hourly or $50,130 yearly on average in Florida and about $24 hourly or $51,280 annually on average in the U.S. as a whole. Public relations specialists work in a variety of jobs, including: media outreach coordinator, information specialist, and concert promoter.
There are fifty schools of higher education in the Orlando area, including one within twenty-five miles of Orlando where you can get a degree to start your career as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Orlando include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Florida Institute of Technology - Melbourne, FL
Florida Institute of Technology, 150 West University Boulevard, Melbourne, FL 32901-6975. Florida Institute of Technology is a medium sized school located in Melbourne, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,050 students and an admission rate of 82%. Florida Institute of Technology has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Orlando, Florida
Orlando is situated in Orange County, Florida. It has a population of over 230,519, which has grown by 24.0% over the last ten years. The cost of living index in Orlando, 91, is below the national average. New single-family homes in Orlando are valued at $217,400 on average, which is far less than the state average. In 2008, three hundred forty-eight new homes were built in Orlando, down from six hundred twenty-two the previous year.
The three big industries for women in Orlando are accommodation and food services, health care, and educational services. For men, it is accommodation and food services, construction, and arts, entertainment, and recreation. The average travel time to work is about 25 minutes. More than 28.2% of Orlando residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.3%, is higher than the state average.
The unemployment rate in Orlando is 11.1%, which is less than Florida's average of 11.3%.
The percentage of Orlando residents that are affiliated with a religious congregation, 40.2%, is less than both the national and state average. Church of Scientology of Orlando, Church of the Holy Spirit Episcopal and Metropolitan Community Church-Joy are some of the churches located in Orlando. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Orlando is home to the Dubsdread Country Club and the Conway Center as well as Mayor Carl Langford Park and Sunshine Park. Shopping centers in the area include Lake Conway Woods Shopping Center, Colonial Plaza Mall and Coytown Shopping Center. Visitors to Orlando can choose from Blue Nile Hotel Liquidators, Clarion Hotel Universal and Buena Vista Suites for temporary stays in the area.