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Career and Education Opportunities for Public Relations Specialists in Miramar, Florida

There is a wide variety of career and education opportunities for public relations specialists in the Miramar, Florida area. There are currently 18,940 working public relations specialists in Florida; this should grow 21% to 22,980 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $24 hourly or $50,130 yearly on average in Florida. Nationally, their income is about $24 hourly or $51,280 yearly. People working as public relations specialists can fill a number of jobs, such as: publicity consultant, public relations representative, and promotion specialist.

There are three schools within twenty-five miles of Miramar where you can study to be a public relations specialist, among seventy schools of higher education total in the Miramar area. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Miramar include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifteen students in 2008.

Florida Atlantic University - Boca Raton, FL

Florida Atlantic University, 777 Glades Rd, Boca Raton, FL 33431-0991. Florida Atlantic University is a large university located in Boca Raton, Florida. It is a public school with primarily 4-year or above programs. It has 26,857 students and an admission rate of 49%. Florida Atlantic University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 5 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 9 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Miramar, Florida

Miramar, Florida
Miramar, Florida photo by Nathan Reed

Miramar is located in Broward County, Florida. It has a population of over 108,484, which has grown by 49.1% over the last ten years. The cost of living index in Miramar, 117, is far greater than the national average. New single-family homes in Miramar are priced at $239,500 on average, which is well below the state average. In 2008, one hundred ten new homes were constructed in Miramar, down from one hundred thirty-eight the previous year.

The top three industries for women in Miramar are health care, educational services, and finance and insurance. For men, it is construction, public administration, and administrative and support and waste management services. The average commute to work is about 32 minutes. More than 20.7% of Miramar residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.

The unemployment rate in Miramar is 9.7%, which is less than Florida's average of 11.3%.

The percentage of Miramar residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Pembroke Road Church, Saint Bartholomew Church and Saint Stephens Church are among the churches located in Miramar. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Miramar is home to the Parkway Plaza and the Miramar Country Club as well as Southwest Broward Junior Athletic Association and Calhoun Recreation Complex. Shopping centers in the area include Palmetto By Pass Shopping Center and Miramar Shopping Center.