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Career and Education Opportunities for Marketing Managers in Miami, Florida

If you want to be a marketing manager, the Miami, Florida area offers many opportunities both for education and employment. About 5,700 people are currently employed as marketing managers in Florida. By 2016, this is expected to grow by 27% to 7,260 people employed. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $48 per hour or $100,810 per year on average in Florida. In the U.S. as a whole, their income is about $52 hourly or $108,580 per year on average. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Florida, and better than the overall Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: product development manager, fashion marketer, and marketing administrator.

There are eleven schools within twenty-five miles of Miami where you can study to be a marketing manager, among ninety-eight schools of higher education total in the Miami area. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Miami include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

University of Phoenix-South Florida Campus - Plantation, FL

University of Phoenix-South Florida Campus, 600 N. Pine Island Road Suite 500, Plantation, FL 33324-1393. University of Phoenix-South Florida Campus is a small university located in Plantation, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,937 students. University of Phoenix-South Florida Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Florida Memorial University - Miami Gardens, FL

Florida Memorial University, 15800 NW 42 Ave, Miami Gardens, FL 33054-6199. Florida Memorial University is a small university located in Miami Gardens, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,813 students and an admission rate of 40%. Florida Memorial University has a bachelor's degree program in Marketing, Other Specialties which graduated two students in 2008.

Everest University-Pompano Beach - Pompano Beach, FL

Everest University-Pompano Beach, 225 N. Federal Hwy., Pompano Beach, FL 33062. Everest University-Pompano Beach is a small university located in Pompano Beach, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 614 students and an admission rate of 68%. Everest University-Pompano Beach has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

Johnson & Wales University-Florida Campus - North Miami, FL

Johnson & Wales University-Florida Campus, 1701 NE 127th St, North Miami, FL 33181. Johnson & Wales University-Florida Campus is a small university located in North Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,918 students and an admission rate of 63%. Johnson & Wales University-Florida Campus has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fifteen and forty-seven students respectively in 2008.

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Miami Dade College - Miami, FL

Miami Dade College, 300 NE 2nd Ave., Miami, FL 33132-2297. Miami Dade College is a large college located in Miami, Florida. It is a public school with primarily 4-year or above programs and has 57,106 students. Miami Dade College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, less than one year and associate's degree which graduated ten and twelve students respectively in 2008.
  • International Marketing, less than one year.

University of Miami - Coral Gables, FL

University of Miami, University of Miami, Coral Gables, FL 33124. University of Miami is a large university located in Coral Gables, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,323 students and an admission rate of 39%. University of Miami has a bachelor's degree program in Marketing/Marketing Management which graduated eighteen students in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has a bachelor's degree program in Marketing/Marketing Management which graduated sixteen students in 2008.

Florida International University - Miami, FL

Florida International University, 11200 S. W. 8 Street, Miami, FL 33199. Florida International University is a large university located in Miami, Florida. It is a public school with primarily 4-year or above programs. It has 34,159 students and an admission rate of 44%. Florida International University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-nine students in 2008.

Sheridan Technical Center - Hollywood, FL

Sheridan Technical Center, 5400 Sheridan St, Hollywood, FL 33021. Sheridan Technical Center is a small school located in Hollywood, Florida. It is a public school with primarily 2-year programs and has 1,526 students. Sheridan Technical Center has a less than one year program in Marketing/Marketing Management.

Broward College - Fort Lauderdale, FL

Broward College, 225 E las Olas Blvd, Fort Lauderdale, FL 33301. Broward College is a large college located in Fort Lauderdale, Florida. It is a public school with primarily 2-year programs and has 33,527 students. Broward College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and eleven students respectively in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Miami, Florida

Miami, Florida
Miami, Florida photo by Averette

Miami is located in Miami-Dade County, Florida. It has a population of over 413,201, which has grown by 14.0% in the past ten years. The cost of living index in Miami, 140, is far greater than the national average. New single-family homes in Miami cost $273,500 on average, which is near the state average. In 2008, thirty-seven new homes were built in Miami, down from seventy-three the previous year.

The three big industries for women in Miami are health care, accommodation and food services, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 28 minutes. More than 16.2% of Miami residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.7%, is lower than the state average.

The unemployment rate in Miami is 12.5%, which is greater than Florida's average of 11.3%.

The percentage of Miami residents that are affiliated with a religious congregation, 39.6%, is less than both the national and state average. Church of Resurrection, Church of the Ascension and Church of the Incarnation are all churches located in Miami. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the Seventh-Day Adventist Church.

Miami is home to the Edison West Little River Neighborhood Center and the Miamarina South Pier Light as well as Belle Meade Park and 54th Street Mini Park. Shopping malls in the area include Central Shopping Center, Northside Mall and Northside Shopping Center. Visitors to Miami can choose from AmeriSuites Miami / Kendall, Four Seasons Hotel Miami and Airways Airport Inn & Suites for temporary stays in the area.