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Career and Education Opportunities for Advertising Managers in Miami, Florida

If you want to be an advertising manager, the Miami, Florida area offers many opportunities both for education and employment. There are currently 1,670 working advertising managers in Florida; this should grow by 12% to about 1,860 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $44 per hour or $91,790 yearly on average in Florida. In the U.S. as a whole, their income is about $38 hourly or $80,220 yearly on average. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Florida earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: advertising campaign manager, account executive, and head of sales promotion.

There are thirteen schools within twenty-five miles of Miami where you can study to be an advertising manager, among ninety-eight schools of higher education total in the Miami area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Miami include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Miami Ad School - Miami Beach, FL

Miami Ad School, 955 Alton Rd, Miami Beach, FL 33139-5203. Miami Ad School is a small school located in Miami Beach, Florida. It is a private for-profit school with primarily 2-year programs and has 173 students. Miami Ad School has associate's degree, two to four year, and master's degree programs in Advertising which graduated zero, sixty-three, and nine students respectively in 2008.

University of Phoenix-South Florida Campus - Plantation, FL

University of Phoenix-South Florida Campus, 600 N. Pine Island Road Suite 500, Plantation, FL 33324-1393. University of Phoenix-South Florida Campus is a small university located in Plantation, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,937 students. University of Phoenix-South Florida Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

AI Miami International University of Art and Design - Miami, FL

AI Miami International University of Art and Design, 1501 Biscayne Boulevard, Miami, FL 33132-1418. AI Miami International University of Art and Design is a small university located in Miami, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 3,120 students and an admission rate of 41%. AI Miami International University of Art and Design has a bachelor's degree program in Advertising which graduated four students in 2008.

Everest University-Pompano Beach - Pompano Beach, FL

Everest University-Pompano Beach, 225 N. Federal Hwy., Pompano Beach, FL 33062. Everest University-Pompano Beach is a small university located in Pompano Beach, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 614 students and an admission rate of 68%. Everest University-Pompano Beach has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

Johnson & Wales University-Florida Campus - North Miami, FL

Johnson & Wales University-Florida Campus, 1701 NE 127th St, North Miami, FL 33181. Johnson & Wales University-Florida Campus is a small university located in North Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,918 students and an admission rate of 63%. Johnson & Wales University-Florida Campus has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fifteen and forty-seven students respectively in 2008.

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Miami Dade College - Miami, FL

Miami Dade College, 300 NE 2nd Ave., Miami, FL 33132-2297. Miami Dade College is a large college located in Miami, Florida. It is a public school with primarily 4-year or above programs and has 57,106 students. Miami Dade College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated ten and twelve students respectively in 2008.

University of Miami - Coral Gables, FL

University of Miami, University of Miami, Coral Gables, FL 33124. University of Miami is a large university located in Coral Gables, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,323 students and an admission rate of 39%. University of Miami has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated forty-nine and twelve students respectively in 2008.
  • Advertising, bachelor's degree which graduated 43 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 18 students in 2008.

The Art Institute of Fort Lauderdale Inc - Fort Lauderdale, FL

The Art Institute of Fort Lauderdale Inc, 1799 SE 17th St, Fort Lauderdale, FL 33316-3000. The Art Institute of Fort Lauderdale Inc is a small school located in Fort Lauderdale, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 3,071 students and an admission rate of 52%. The Art Institute of Fort Lauderdale Inc has a bachelor's degree program in Advertising which graduated eighteen students in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 9 students in 2008.
  • Advertising, bachelor's degree which graduated 9 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 16 students in 2008.

Florida International University - Miami, FL

Florida International University, 11200 S. W. 8 Street, Miami, FL 33199. Florida International University is a large university located in Miami, Florida. It is a public school with primarily 4-year or above programs. It has 34,159 students and an admission rate of 44%. Florida International University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-nine students in 2008.

Sheridan Technical Center - Hollywood, FL

Sheridan Technical Center, 5400 Sheridan St, Hollywood, FL 33021. Sheridan Technical Center is a small school located in Hollywood, Florida. It is a public school with primarily 2-year programs and has 1,526 students. Sheridan Technical Center has a less than one year program in Marketing/Marketing Management.

Broward College - Fort Lauderdale, FL

Broward College, 225 E las Olas Blvd, Fort Lauderdale, FL 33301. Broward College is a large college located in Fort Lauderdale, Florida. It is a public school with primarily 2-year programs and has 33,527 students. Broward College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and eleven students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Miami, Florida

Miami, Florida
Miami, Florida photo by Averette

Miami is located in Miami-Dade County, Florida. It has a population of over 413,201, which has grown by 14.0% in the past ten years. The cost of living index in Miami, 140, is far greater than the national average. New single-family homes in Miami cost $273,500 on average, which is near the state average. In 2008, thirty-seven new homes were built in Miami, down from seventy-three the previous year.

The three big industries for women in Miami are health care, accommodation and food services, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 28 minutes. More than 16.2% of Miami residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.7%, is lower than the state average.

The unemployment rate in Miami is 12.5%, which is greater than Florida's average of 11.3%.

The percentage of Miami residents that are affiliated with a religious congregation, 39.6%, is less than both the national and state average. Church of Resurrection, Church of the Ascension and Church of the Incarnation are all churches located in Miami. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the Seventh-Day Adventist Church.

Miami is home to the Edison West Little River Neighborhood Center and the Miamarina South Pier Light as well as Belle Meade Park and 54th Street Mini Park. Shopping malls in the area include Central Shopping Center, Northside Mall and Northside Shopping Center. Visitors to Miami can choose from AmeriSuites Miami / Kendall, Four Seasons Hotel Miami and Airways Airport Inn & Suites for temporary stays in the area.