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Career and Education Opportunities for Market Research Analysts in Miami, Florida

Market research analyst career and educational opportunities abound in Miami, Florida. There are currently 6,980 working market research analysts in Florida; this should grow by 27% to 8,860 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $25 per hour or $52,410 per year on average in Florida. In the U.S. as a whole, their income is about $29 per hour or $61,070 annually on average. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Florida and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: advertising analyst, market research consultant, and product marketing manager.

There are ninety-eight schools of higher education in the Miami area, including three within twenty-five miles of Miami where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Miami include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has a bachelor's degree program in Economics which graduated three students in 2008.

University of Miami - Coral Gables, FL

University of Miami, University of Miami, Coral Gables, FL 33124. University of Miami is a large university located in Coral Gables, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,323 students and an admission rate of 39%. University of Miami has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 25 students in 2008.
  • Business/Managerial Economics, bachelor's degree and doctor's degree which graduated thirteen and one students respectively in 2008.

Florida International University - Miami, FL

Florida International University, 11200 S. W. 8 Street, Miami, FL 33199. Florida International University is a large university located in Miami, Florida. It is a public school with primarily 4-year or above programs. It has 34,159 students and an admission rate of 44%. Florida International University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated forty-one, two, and four students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Miami, Florida

Miami, Florida
Miami, Florida photo by Averette

Miami is located in Miami-Dade County, Florida. It has a population of over 413,201, which has grown by 14.0% in the past ten years. The cost of living index in Miami, 140, is far greater than the national average. New single-family homes in Miami cost $273,500 on average, which is near the state average. In 2008, thirty-seven new homes were built in Miami, down from seventy-three the previous year.

The three big industries for women in Miami are health care, accommodation and food services, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 28 minutes. More than 16.2% of Miami residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.7%, is lower than the state average.

The unemployment rate in Miami is 12.5%, which is greater than Florida's average of 11.3%.

The percentage of Miami residents that are affiliated with a religious congregation, 39.6%, is less than both the national and state average. Church of Resurrection, Church of the Ascension and Church of the Incarnation are all churches located in Miami. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the Seventh-Day Adventist Church.

Miami is home to the Edison West Little River Neighborhood Center and the Miamarina South Pier Light as well as Belle Meade Park and 54th Street Mini Park. Shopping malls in the area include Central Shopping Center, Northside Mall and Northside Shopping Center. Visitors to Miami can choose from AmeriSuites Miami / Kendall, Four Seasons Hotel Miami and Airways Airport Inn & Suites for temporary stays in the area.