Career and Education Opportunities for Advertising Agents in Jacksonville, Florida
There are many career and education opportunities for advertising agents in the Jacksonville, Florida area. There are currently 10,560 working advertising agents in Florida; this should grow 24% to about 13,110 working advertising agents in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $19 per hour or $39,610 yearly on average in Florida. Nationally they average about $20 hourly or $43,480 yearly. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in Florida and better than general Sales and Clerical category earnings nationally.
There is one school within twenty-five miles of Jacksonville where you can study to be an advertising agent, among thirty-three schools of higher education total in the Jacksonville area. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Jacksonville include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
University of Florida - Gainesville, FL
University of Florida, 355 Tigert Hall, Gainesville, FL 32611-3115. University of Florida is a large university located in Gainesville, Florida. It is a public school with primarily 4-year or above programs. It has 51,475 students and an admission rate of 41%. University of Florida has a bachelor's degree and a master's degree program in Advertising which graduated 209 and ten students respectively in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Jacksonville, Florida
Jacksonville is located in Duval County, Florida. It has a population of over 807,815, which has grown by 9.8% over the last ten years. The cost of living index in Jacksonville, 84, is well below the national average. New single-family homes in Jacksonville are valued at $173,500 on average, which is far less than the state average. In 2008, 2,592 new homes were built in Jacksonville, down from 3,449 the previous year.
The three most popular industries for women in Jacksonville are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 25 minutes. More than 21.1% of Jacksonville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Jacksonville is 10.9%, which is less than Florida's average of 11.3%.
The percentage of Jacksonville residents that are affiliated with a religious congregation, 44.2%, is less than the national average but more than the state average. Church of God-West Jacksonville, Church of Good Shepherd and Church of Our Savior are among the churches located in Jacksonville. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Jacksonville is home to the Pearl Plaza and the Lane Center as well as Memorial Park and James Park. Shopping centers in the area include 5 Points West Shopping Center, Lone Star Road Shopping Center and Normandy Mall. Visitors to Jacksonville can choose from Civista Inn, Best Western Baldwin Inn and City Center Motel for temporary stays in the area.