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Career and Education Opportunities for Public Relations Managers in Jacksonville, Florida

For those living in the Jacksonville, Florida area, there are many career and education opportunities for public relations managers. Currently, 1,680 people work as public relations managers in Florida. This is expected to grow 24% to 2,080 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers earn about $48 per hour or $100,430 yearly on average in Florida and about $43 per hour or $89,430 yearly on average nationally. Incomes for public relations managers are better than in the overall category of Marketing and Advertising in Florida, and not quite as good as the overall Marketing and Advertising category nationally. Public relations managers work in a variety of jobs, including: public information officer, marketing director, and funds development director.

There is one school within twenty-five miles of Jacksonville where you can study to be a public relations manager, among thirty-three schools of higher education total in the Jacksonville area. Given that the most common education level for public relations managers is a Bachelor's degree, it will take about four years to learn to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Jacksonville include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

University of Florida - Gainesville, FL

University of Florida, 355 Tigert Hall, Gainesville, FL 32611-3115. University of Florida is a large university located in Gainesville, Florida. It is a public school with primarily 4-year or above programs. It has 51,475 students and an admission rate of 41%. University of Florida has a bachelor's degree program in Public Relations/Image Management which graduated 183 students in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Jacksonville, Florida

Jacksonville, Florida
Jacksonville, Florida photo by Digon3

Jacksonville is located in Duval County, Florida. It has a population of over 807,815, which has grown by 9.8% over the last ten years. The cost of living index in Jacksonville, 84, is well below the national average. New single-family homes in Jacksonville are valued at $173,500 on average, which is far less than the state average. In 2008, 2,592 new homes were built in Jacksonville, down from 3,449 the previous year.

The three most popular industries for women in Jacksonville are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 25 minutes. More than 21.1% of Jacksonville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in Jacksonville is 10.9%, which is less than Florida's average of 11.3%.

The percentage of Jacksonville residents that are affiliated with a religious congregation, 44.2%, is less than the national average but more than the state average. Church of God-West Jacksonville, Church of Good Shepherd and Church of Our Savior are among the churches located in Jacksonville. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Jacksonville is home to the Pearl Plaza and the Lane Center as well as Memorial Park and James Park. Shopping centers in the area include 5 Points West Shopping Center, Lone Star Road Shopping Center and Normandy Mall. Visitors to Jacksonville can choose from Civista Inn, Best Western Baldwin Inn and City Center Motel for temporary stays in the area.