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Career and Education Opportunities for Market Research Analysts in Jacksonville, Florida

There is a wide variety of career and education opportunities for market research analysts in the Jacksonville, Florida area. There are currently 6,980 working market research analysts in Florida; this should grow by 27% to 8,860 working market research analysts in the state by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $25 hourly or $52,410 per year on average in Florida and about $29 per hour or $61,070 annually on average nationally. Market research analysts earn less than people working in the category of Social Sciences generally in Florida and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: program strategist, market research manager, and strategic planning director.

There are thirty-three schools of higher education in the Jacksonville area, including three within twenty-five miles of Jacksonville where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Jacksonville include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Jacksonville University - Jacksonville, FL

Jacksonville University, 2800 University Blvd N, Jacksonville, FL 32211-3394. Jacksonville University is a small university located in Jacksonville, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,418 students and an admission rate of 64%. Jacksonville University has a bachelor's degree program in Economics which graduated four students in 2008.

University of Florida - Gainesville, FL

University of Florida, 355 Tigert Hall, Gainesville, FL 32611-3115. University of Florida is a large university located in Gainesville, Florida. It is a public school with primarily 4-year or above programs. It has 51,475 students and an admission rate of 41%. University of Florida has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated six, eight, and five students respectively in 2008.

University of North Florida - Jacksonville, FL

University of North Florida, 1 UNF Drive, Jacksonville, FL 32224-2645. University of North Florida is a large university located in Jacksonville, Florida. It is a public school with primarily 4-year or above programs. It has 14,982 students and an admission rate of 48%. University of North Florida has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 9 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 3 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Jacksonville, Florida

Jacksonville, Florida
Jacksonville, Florida photo by Digon3

Jacksonville is located in Duval County, Florida. It has a population of over 807,815, which has grown by 9.8% over the last ten years. The cost of living index in Jacksonville, 84, is well below the national average. New single-family homes in Jacksonville are valued at $173,500 on average, which is far less than the state average. In 2008, 2,592 new homes were built in Jacksonville, down from 3,449 the previous year.

The three most popular industries for women in Jacksonville are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 25 minutes. More than 21.1% of Jacksonville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in Jacksonville is 10.9%, which is less than Florida's average of 11.3%.

The percentage of Jacksonville residents that are affiliated with a religious congregation, 44.2%, is less than the national average but more than the state average. Church of God-West Jacksonville, Church of Good Shepherd and Church of Our Savior are among the churches located in Jacksonville. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Jacksonville is home to the Pearl Plaza and the Lane Center as well as Memorial Park and James Park. Shopping centers in the area include 5 Points West Shopping Center, Lone Star Road Shopping Center and Normandy Mall. Visitors to Jacksonville can choose from Civista Inn, Best Western Baldwin Inn and City Center Motel for temporary stays in the area.