Career and Education Opportunities for Copy Writers in Jacksonville, Florida
For those living in the Jacksonville, Florida area, there are many career and education opportunities for copy writers. Currently, 5,800 people work as copy writers in Florida. This is expected to grow by 14% to about 6,620 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
A person working as a copy writer can expect to earn about $22 per hour or $46,750 annually on average in Florida and about $25 per hour or $53,070 annually on average in the U.S. as a whole. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Florida and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: creative services manager, business writer, and web content writer.
There are thirty-three schools of higher education in the Jacksonville area, including five within twenty-five miles of Jacksonville where you can get a degree to start your career as a copy writer. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Jacksonville include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Jacksonville University - Jacksonville, FL
Jacksonville University, 2800 University Blvd N, Jacksonville, FL 32211-3394. Jacksonville University is a small university located in Jacksonville, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,418 students and an admission rate of 64%. Jacksonville University has a bachelor's degree program in Mass Communication/Media Studies which graduated eleven students in 2008.
University of Florida - Gainesville, FL
University of Florida, 355 Tigert Hall, Gainesville, FL 32611-3115. University of Florida is a large university located in Gainesville, Florida. It is a public school with primarily 4-year or above programs. It has 51,475 students and an admission rate of 41%. University of Florida has 2 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, master's degree and doctor's degree which graduated forty-one and ten students respectively in 2008.
- Journalism, bachelor's degree which graduated 158 students in 2008.
University of North Florida - Jacksonville, FL
University of North Florida, 1 UNF Drive, Jacksonville, FL 32224-2645. University of North Florida is a large university located in Jacksonville, Florida. It is a public school with primarily 4-year or above programs. It has 14,982 students and an admission rate of 48%. University of North Florida has a bachelor's degree program in Mass Communication/Media Studies which graduated 249 students in 2008.
Edward Waters College - Jacksonville, FL
Edward Waters College, 1658 Kings Rd, Jacksonville, FL 32209. Edward Waters College is a small college located in Jacksonville, Florida. It is a private not-for-profit school with primarily 4-year or above programs and has 840 students. Edward Waters College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.
Flagler College - Saint Augustine, FL
Flagler College, 74 King Street, Saint Augustine, FL 32084. Flagler College is a small college located in Saint Augustine, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,540 students and an admission rate of 45%. Flagler College has a bachelor's degree program in Communication, Journalism, and Related Programs, Other Specialties which graduated five students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Jacksonville, Florida
Jacksonville is located in Duval County, Florida. It has a population of over 807,815, which has grown by 9.8% over the last ten years. The cost of living index in Jacksonville, 84, is well below the national average. New single-family homes in Jacksonville are valued at $173,500 on average, which is far less than the state average. In 2008, 2,592 new homes were built in Jacksonville, down from 3,449 the previous year.
The three most popular industries for women in Jacksonville are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 25 minutes. More than 21.1% of Jacksonville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.
The unemployment rate in Jacksonville is 10.9%, which is less than Florida's average of 11.3%.
The percentage of Jacksonville residents that are affiliated with a religious congregation, 44.2%, is less than the national average but more than the state average. Church of God-West Jacksonville, Church of Good Shepherd and Church of Our Savior are among the churches located in Jacksonville. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Jacksonville is home to the Pearl Plaza and the Lane Center as well as Memorial Park and James Park. Shopping centers in the area include 5 Points West Shopping Center, Lone Star Road Shopping Center and Normandy Mall. Visitors to Jacksonville can choose from Civista Inn, Best Western Baldwin Inn and City Center Motel for temporary stays in the area.