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Career and Education Opportunities for Art Directors in Jacksonville, Florida

Art directors can find many career and educational opportunities in the Jacksonville, Florida area. There are currently 2,570 jobs for art directors in Florida and this is projected to grow 16% to 2,960 jobs by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors earn about $29 per hour or $62,360 per year on average in Florida and about $37 hourly or $76,980 yearly on average nationally. Incomes for art directors are better than in the overall category of Art and Design in Florida, and better than the overall Art and Design category nationally. People working as art directors can fill a number of jobs, such as: creative director, art supervisor, and presentation specialist.

The Jacksonville area is home to thirty-three schools of higher education, including two within twenty-five miles of Jacksonville where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years studying to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Jacksonville include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

University of Florida - Gainesville, FL

University of Florida, 355 Tigert Hall, Gainesville, FL 32611-3115. University of Florida is a large university located in Gainesville, Florida. It is a public school with primarily 4-year or above programs. It has 51,475 students and an admission rate of 41%. University of Florida has 2 areas of study related to Art Director. They are:

  • Graphic Design, bachelor's degree which graduated 22 students in 2008.
  • Intermedia/Multimedia, bachelor's degree and master's degree which graduated seventeen and three students respectively in 2008.

Flagler College - Saint Augustine, FL

Flagler College, 74 King Street, Saint Augustine, FL 32084. Flagler College is a small college located in Saint Augustine, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,540 students and an admission rate of 45%. Flagler College has a bachelor's degree program in Graphic Design which graduated one student in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Jacksonville, Florida

Jacksonville, Florida
Jacksonville, Florida photo by Digon3

Jacksonville is located in Duval County, Florida. It has a population of over 807,815, which has grown by 9.8% over the last ten years. The cost of living index in Jacksonville, 84, is well below the national average. New single-family homes in Jacksonville are valued at $173,500 on average, which is far less than the state average. In 2008, 2,592 new homes were built in Jacksonville, down from 3,449 the previous year.

The three most popular industries for women in Jacksonville are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 25 minutes. More than 21.1% of Jacksonville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in Jacksonville is 10.9%, which is less than Florida's average of 11.3%.

The percentage of Jacksonville residents that are affiliated with a religious congregation, 44.2%, is less than the national average but more than the state average. Church of God-West Jacksonville, Church of Good Shepherd and Church of Our Savior are among the churches located in Jacksonville. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Jacksonville is home to the Pearl Plaza and the Lane Center as well as Memorial Park and James Park. Shopping centers in the area include 5 Points West Shopping Center, Lone Star Road Shopping Center and Normandy Mall. Visitors to Jacksonville can choose from Civista Inn, Best Western Baldwin Inn and City Center Motel for temporary stays in the area.