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Career and Education Opportunities for Advertising Managers in Coral Springs, Florida

Many educational and employment opportunities exist for advertising managers in the Coral Springs, Florida area. There are currently 1,670 jobs for advertising managers in Florida and this is projected to grow by 12% to about 1,860 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $44 hourly or $91,790 annually on average in Florida and about $38 per hour or $80,220 per year on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Florida earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: marketing manager, account manager, and recruitment advertising manager.

There are fifty schools of higher education in the Coral Springs area, including nine within twenty-five miles of Coral Springs where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Coral Springs include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Phoenix-South Florida Campus - Plantation, FL

University of Phoenix-South Florida Campus, 600 N. Pine Island Road Suite 500, Plantation, FL 33324-1393. University of Phoenix-South Florida Campus is a small university located in Plantation, Florida. It is a private for-profit school with primarily 4-year or above programs and has 1,937 students. University of Phoenix-South Florida Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Broward College - Fort Lauderdale, FL

Broward College, 225 E las Olas Blvd, Fort Lauderdale, FL 33301. Broward College is a large college located in Fort Lauderdale, Florida. It is a public school with primarily 2-year programs and has 33,527 students. Broward College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and eleven students respectively in 2008.

Johnson & Wales University-Florida Campus - North Miami, FL

Johnson & Wales University-Florida Campus, 1701 NE 127th St, North Miami, FL 33181. Johnson & Wales University-Florida Campus is a small university located in North Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,918 students and an admission rate of 63%. Johnson & Wales University-Florida Campus has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fifteen and forty-seven students respectively in 2008.

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Florida Atlantic University - Boca Raton, FL

Florida Atlantic University, 777 Glades Rd, Boca Raton, FL 33431-0991. Florida Atlantic University is a large university located in Boca Raton, Florida. It is a public school with primarily 4-year or above programs. It has 26,857 students and an admission rate of 49%. Florida Atlantic University has a bachelor's degree program in Marketing/Marketing Management which graduated 102 students in 2008.

The Art Institute of Fort Lauderdale Inc - Fort Lauderdale, FL

The Art Institute of Fort Lauderdale Inc, 1799 SE 17th St, Fort Lauderdale, FL 33316-3000. The Art Institute of Fort Lauderdale Inc is a small school located in Fort Lauderdale, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 3,071 students and an admission rate of 52%. The Art Institute of Fort Lauderdale Inc has a bachelor's degree program in Advertising which graduated eighteen students in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 9 students in 2008.
  • Advertising, bachelor's degree which graduated 9 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 16 students in 2008.

Sheridan Technical Center - Hollywood, FL

Sheridan Technical Center, 5400 Sheridan St, Hollywood, FL 33021. Sheridan Technical Center is a small school located in Hollywood, Florida. It is a public school with primarily 2-year programs and has 1,526 students. Sheridan Technical Center has a less than one year program in Marketing/Marketing Management.

Everest University-Pompano Beach - Pompano Beach, FL

Everest University-Pompano Beach, 225 N. Federal Hwy., Pompano Beach, FL 33062. Everest University-Pompano Beach is a small university located in Pompano Beach, Florida. It is a private for-profit school with primarily 4-year or above programs. It has 614 students and an admission rate of 68%. Everest University-Pompano Beach has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Coral Springs, Florida

Coral Springs, Florida
Coral Springs, Florida photo by Legionarius

Coral Springs is located in Broward County, Florida. It has a population of over 125,783, which has grown by 7.0% over the last ten years. The cost of living index in Coral Springs, 115, is well above the national average. New single-family homes in Coral Springs are valued at $140,000 on average, which is far less than the state average. In 2008, two new homes were constructed in Coral Springs, down from thirteen the previous year.

The three most popular industries for women in Coral Springs are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and finance and insurance. The average travel time to work is about 28 minutes. More than 33.9% of Coral Springs residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.6%, is higher than the state average.

The unemployment rate in Coral Springs is 8.8%, which is less than Florida's average of 11.3%.

The percentage of Coral Springs residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Coral Baptist Church Mission, Coral Springs Community Church and Royal Palm Christian Church are among the churches located in Coral Springs. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Coral Springs is home to the The Plaza at Coral Springs and the Ramblewood Plaza. Shopping centers in the area include Coral Springs Mall, Coral Square Mall and Village Green Shopping Center.