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Career and Education Opportunities for Public Relations Specialists in Coral Springs, Florida

Coral Springs, Florida provides a wide variety of opportunities, both career and educational, for public relations specialists. About 18,940 people are currently employed as public relations specialists in Florida. By 2016, this is expected to grow 21% to about 22,980 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 hourly or $50,130 annually on average in Florida and about $24 per hour or $51,280 annually on average in the U.S. as a whole. Public relations specialists work in a variety of jobs, including: marketing coordinator, publicity agent, and event promoter.

The Coral Springs area is home to fifty schools of higher education, including three within twenty-five miles of Coral Springs where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Coral Springs include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Nova Southeastern University - Fort Lauderdale, FL

Nova Southeastern University, 3301 College Ave, Fort Lauderdale, FL 33314-7796. Nova Southeastern University is a large university located in Fort Lauderdale, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 27,518 students and an admission rate of 45%. Nova Southeastern University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifteen students in 2008.

Florida Atlantic University - Boca Raton, FL

Florida Atlantic University, 777 Glades Rd, Boca Raton, FL 33431-0991. Florida Atlantic University is a large university located in Boca Raton, Florida. It is a public school with primarily 4-year or above programs. It has 26,857 students and an admission rate of 49%. Florida Atlantic University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Barry University - Miami, FL

Barry University, 11300 NE 2nd Ave, Miami, FL 33161-6695. Barry University is a medium sized university located in Miami, Florida. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,364 students and an admission rate of 60%. Barry University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 5 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 9 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Coral Springs, Florida

Coral Springs, Florida
Coral Springs, Florida photo by Legionarius

Coral Springs is located in Broward County, Florida. It has a population of over 125,783, which has grown by 7.0% over the last ten years. The cost of living index in Coral Springs, 115, is well above the national average. New single-family homes in Coral Springs are valued at $140,000 on average, which is far less than the state average. In 2008, two new homes were constructed in Coral Springs, down from thirteen the previous year.

The three most popular industries for women in Coral Springs are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and finance and insurance. The average travel time to work is about 28 minutes. More than 33.9% of Coral Springs residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.6%, is higher than the state average.

The unemployment rate in Coral Springs is 8.8%, which is less than Florida's average of 11.3%.

The percentage of Coral Springs residents that are affiliated with a religious congregation, 45.9%, is less than the national average but more than the state average. Coral Baptist Church Mission, Coral Springs Community Church and Royal Palm Christian Church are among the churches located in Coral Springs. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Coral Springs is home to the The Plaza at Coral Springs and the Ramblewood Plaza. Shopping centers in the area include Coral Springs Mall, Coral Square Mall and Village Green Shopping Center.