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Career and Education Opportunities for Advertising Managers in Cape Coral, Florida

Many educational and employment opportunities exist for advertising managers in the Cape Coral, Florida area. Currently, 1,670 people work as advertising managers in Florida. This is expected to grow 12% to about 1,860 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $44 hourly or $91,790 yearly on average in Florida and about $38 per hour or $80,220 yearly on average nationally. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Florida, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: advertising agency manager, circulation manager, and promotions manager.

There is one school within twenty-five miles of Cape Coral where you can study to be an advertising manager, among eleven schools of higher education total in the Cape Coral area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Cape Coral include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Florida Gulf Coast University - Fort Myers, FL

Florida Gulf Coast University, 10501 Fgcu Blvd S, Fort Myers, FL 33965-6565. Florida Gulf Coast University is a large university located in Fort Myers, Florida. It is a public school with primarily 4-year or above programs. It has 10,217 students and an admission rate of 65%. Florida Gulf Coast University has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-four students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Cape Coral, Florida

Cape Coral, Florida
Cape Coral, Florida photo by Boticario

Cape Coral is situated in Lee County, Florida. It has a population of over 156,835, which has grown by 53.3% over the last ten years. The cost of living index in Cape Coral, 88, is well below the national average. New single-family homes in Cape Coral are valued at $121,700 on average, which is far less than the state average. In 2008, two hundred one new homes were constructed in Cape Coral, down from seven hundred sixty-seven the previous year.

The three big industries for women in Cape Coral are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 25 minutes. More than 17.5% of Cape Coral residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.7%, is lower than the state average.

The unemployment rate in Cape Coral is 13.0%, which is greater than Florida's average of 11.3%.

The percentage of Cape Coral residents that are affiliated with a religious congregation, 38.2%, is less than both the national and state average. Coral Ridge Baptist Church of Cape Coral, Jehovahs Witnesses Cape Coral Congregation and Cape Coral Alliance Church are some of the churches located in Cape Coral. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the Assemblies of God.

Cape Coral is home to the Old Bridge Square and the Pine Island Plaza. Shopping centers in the area include Northshore Shopping Center, Coral Gate Shopping Center and Coral Pointe Shopping Center. Visitors to Cape Coral can choose from Casa Loma Motel On the Waterfront, Cape Coral Accommodations and Banyan Trace Community for temporary stays in the area.