Marketing and Advertising: Career and Education Opportunities in Cape Coral, Florida
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Cape Coral is situated in Lee County, Florida. It has a population of over 156,835, which has grown by 53.3% over the last ten years. The cost of living index in Cape Coral, 88, is well below the national average. New single-family homes in Cape Coral are valued at $121,700 on average, which is far less than the state average. In 2008, two hundred one new homes were constructed in Cape Coral, down from seven hundred sixty-seven the previous year.
The three big industries for women in Cape Coral are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 25 minutes. More than 17.5% of Cape Coral residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.7%, is lower than the state average.
The unemployment rate in Cape Coral is 13.0%, which is greater than Florida's average of 11.3%.
The percentage of Cape Coral residents that are affiliated with a religious congregation, 38.2%, is less than both the national and state average. Coral Ridge Baptist Church of Cape Coral, Jehovahs Witnesses Cape Coral Congregation and Cape Coral Alliance Church are some of the churches located in Cape Coral. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the Assemblies of God.
Cape Coral is home to the Old Bridge Square and the Pine Island Plaza. Shopping centers in the area include Northshore Shopping Center, Coral Gate Shopping Center and Coral Pointe Shopping Center. Visitors to Cape Coral can choose from Casa Loma Motel On the Waterfront, Cape Coral Accommodations and Banyan Trace Community for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.