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Career and Education Opportunities for Telemarketers in Wilmington, Delaware

There are many career and education opportunities for telemarketers in the Wilmington, Delaware area. There are currently 1,490 working telemarketers in Delaware; this should shrink by 8% to 1,370 working telemarketers in the state by 2016. This is better than the national trend for telemarketers, which sees this job pool shrinking by about 11.1% over the next eight years. Telemarketers generally solicit orders for goods or services over the telephone.

The income of a telemarketer is about $14 hourly or $30,390 annually on average in Delaware. In the U.S. as a whole, their income is about $10 hourly or $21,960 per year on average. Incomes for telemarketers are not quite as good as in the overall category of Sales and Clerical in Delaware, and not quite as good as the overall Sales and Clerical category nationally.

The Wilmington area is home to 109 schools of higher education, including five within twenty-five miles of Wilmington where you can get a degree as a telemarketer. Given that the most common education level for telemarketers is a high school diploma or GED, it will take only a short time to learn to be a telemarketer if you already have a high school diploma.

CAREER DESCRIPTION: Telemarketer

Telemarketer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, telemarketers solicit orders for goods or services over the telephone.

Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.

Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.

Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.

Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.

Similar jobs with educational opportunities in Wilmington include:

  • Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Telemarketer Training

Temple University - Philadelphia, PA

Temple University, 1801 North Broad Street, Philadelphia, PA 19122-6096. Temple University is a large university located in Philadelphia, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 35,343 students and an admission rate of 61%. Temple University has a bachelor's degree program in Insurance which graduated fifty-three students in 2008.

Community College of Philadelphia - Philadelphia, PA

Community College of Philadelphia, 1700 Spring Garden St, Philadelphia, PA 19130-3991. Community College of Philadelphia is a large college located in Philadelphia, Pennsylvania. It is a public school with primarily 2-year programs and has 17,293 students. Community College of Philadelphia has a one to two year and an associate's degree program in Sales, Distribution, and Marketing Operations which graduated four and four students respectively in 2008.

West Chester University of Pennsylvania - West Chester, PA

West Chester University of Pennsylvania, University Avenue and High Street, West Chester, PA 19383. West Chester University of Pennsylvania is a large university located in West Chester, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 13,619 students and an admission rate of 47%. West Chester University of Pennsylvania has a bachelor's degree program in Sales, Distribution, and Marketing Operations which graduated seventy-four students in 2008.

University of Pennsylvania - Philadelphia, PA

University of Pennsylvania, 1 College Hall 34th and Spruce Sts, Philadelphia, PA 19104-6303. University of Pennsylvania is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 24,060 students and an admission rate of 17%. University of Pennsylvania has 2 areas of study related to Telemarketer. They are:

  • Insurance, bachelor's degree, master's degree, and doctor's degree which graduated two, one, and zero students respectively in 2008.
  • Sales, Distribution, and Marketing Operations, bachelor's degree and master's degree which graduated ten and thirty-seven students respectively in 2008.

Montgomery County Community College-Central Campus - Blue Bell, PA

Montgomery County Community College-Central Campus, 340 Dekalb Pike, Blue Bell, PA 19422-0796. Montgomery County Community College-Central Campus is a medium sized college located in Blue Bell, Pennsylvania. It is a public school with primarily 2-year programs and has 9,641 students. Montgomery County Community College-Central Campus has a one to two year and an associate's degree program in Sales, Distribution, and Marketing Operations which graduated one and two students respectively in 2008.

CERTIFICATIONS

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LOCATION INFORMATION: Wilmington, Delaware

Wilmington, Delaware
Wilmington, Delaware photo by Malepheasant

Wilmington is located in New Castle County, Delaware. It has a population of over 72,592, which has shrunk by 0.1% in the past ten years. The cost of living index in Wilmington, 102, is above the national average. New single-family homes in Wilmington are valued at $58,400 on average, which is far less than the state average. In 2008, twenty-eight new homes were built in Wilmington, down from forty-seven the previous year.

The three most popular industries for women in Wilmington are finance and insurance, health care, and educational services. For men, it is finance and insurance, construction, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 21.4% of Wilmington residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.6%, is lower than the state average.

The unemployment rate in Wilmington is 13.3%, which is greater than Delaware's average of 8.5%.

The percentage of Wilmington residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. Saint Andrews Church, Sacred Heart Catholic Church and Beth Shalom Congregation are among the churches located in Wilmington. The largest religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Wilmington is home to the Interchange 3 and the The Rocks as well as Rodney Square and Cool Spring Park. Visitors to Wilmington can choose from Howard Johnson Restaurants, Riverview Motel and Hotel Du Pont for temporary stays in the area.