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Career and Education Opportunities for Marketing Managers in Wilmington, Delaware

Wilmington, Delaware provides a wide variety of opportunities, both career and educational, for marketing managers. There are currently 810 working marketing managers in Delaware; this should grow by 8% to about 870 working marketing managers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $61 per hour or $128,600 annually on average in Delaware. Nationally, their income is about $52 per hour or $108,580 per year. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Delaware and better than general Marketing and Advertising category earnings nationally. People working as marketing managers can fill a number of jobs, such as: world trade and maritime division manager, marketing assistant, and trade specialist.

There are 109 schools of higher education in the Wilmington area, including twenty-two within twenty-five miles of Wilmington where you can get a degree to start your career as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Wilmington include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Neumann College - Aston, PA

Neumann College, One Neumann Drive, Aston, PA 19014-1298. Neumann College is a small college located in Aston, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,037 students and an admission rate of 95%. Neumann College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Rutgers University-Camden - Camden, NJ

Rutgers University-Camden, 406 Penn, Camden, NJ 08102. Rutgers University-Camden is a medium sized university located in Camden, New Jersey. It is a public school with primarily 4-year or above programs. It has 5,398 students and an admission rate of 51%. Rutgers University-Camden has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-six students in 2008.

Harcum College - Bryn Mawr, PA

Harcum College, 750 Montgomery Ave, Bryn Mawr, PA 19010-3470. Harcum College is a small college located in Bryn Mawr, Pennsylvania. It is a private not-for-profit school with primarily 2-year programs. It has 913 students and an admission rate of 29%. Harcum College has an associate's degree program in Apparel and Textile Marketing Management.

Rosemont College - Rosemont, PA

Rosemont College, 1400 Montgomery Ave, Rosemont, PA 19010-1699. Rosemont College is a small college located in Rosemont, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 871 students and an admission rate of 62%. Rosemont College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Manor College - Jenkintown, PA

Manor College, 700 Fox Chase Rd, Jenkintown, PA 19046-3399. Manor College is a small college located in Jenkintown, Pennsylvania. It is a private not-for-profit school with primarily 2-year programs. It has 958 students and an admission rate of 44%. Manor College has an associate's degree program in Marketing/Marketing Management.

Arcadia University - Glenside, PA

Arcadia University, 450 S Easton Rd, Glenside, PA 19038-3295. Arcadia University is a small university located in Glenside, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,872 students and an admission rate of 69%. Arcadia University has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Temple University - Philadelphia, PA

Temple University, 1801 North Broad Street, Philadelphia, PA 19122-6096. Temple University is a large university located in Philadelphia, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 35,343 students and an admission rate of 61%. Temple University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 227 and zero students respectively in 2008.

Villanova University - Villanova, PA

Villanova University, 800 Lancaster Avenue, Villanova, PA 19085-1699. Villanova University is a large university located in Villanova, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,295 students and an admission rate of 39%. Villanova University has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

University of Pennsylvania - Philadelphia, PA

University of Pennsylvania, 1 College Hall 34th and Spruce Sts, Philadelphia, PA 19104-6303. University of Pennsylvania is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 24,060 students and an admission rate of 17%. University of Pennsylvania has bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated forty-three, twenty-six, forty-two, and one students respectively in 2008.

Cabrini College - Radnor, PA

Cabrini College, 610 King of Prussia Rd, Radnor, PA 19087-3698. Cabrini College is a small college located in Radnor, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,580 students and an admission rate of 70%. Cabrini College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-nine students in 2008.

Eastern University - Saint Davids, PA

Eastern University, 1300 Eagle Rd, Saint Davids, PA 19087-3696. Eastern University is a small university located in Saint Davids, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,907 students and an admission rate of 62%. Eastern University has a bachelor's degree program in Marketing, Other Specialties which graduated nine students in 2008.

Wilmington University - New Castle, DE

Wilmington University, 320 Dupont Hwy, New Castle, DE 19720. Wilmington University is a medium sized university located in New Castle, Delaware. It is a private not-for-profit school with primarily 4-year or above programs and has 8,980 students. Wilmington University has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 41 students in 2008.
  • Marketing, Other Specialties, master's degree which graduated 9 students in 2008.

Goldey-Beacom College - Wilmington, DE

Goldey-Beacom College, 4701 Limestone Rd, Wilmington, DE 19808. Goldey-Beacom College is a small college located in Wilmington, Delaware. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,319 students and an admission rate of 67%. Goldey-Beacom College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twelve and two students respectively in 2008.

Philadelphia University - Philadelphia, PA

Philadelphia University, School House Lane and Henry Avenue, Philadelphia, PA 19144-5497. Philadelphia University is a small university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,373 students and an admission rate of 70%. Philadelphia University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-one students in 2008.

Gloucester County College - Sewell, NJ

Gloucester County College, 1400 Tanyard Road, Sewell, NJ 08080. Gloucester County College is a medium sized college located in Sewell, New Jersey. It is a public school with primarily 2-year programs and has 6,135 students. Gloucester County College has an associate's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Saint Joseph's University - Philadelphia, PA

Saint Joseph's University, 5600 City Avenue, Philadelphia, PA 19131-1395. Saint Joseph's University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,846 students and an admission rate of 86%. Saint Joseph's University has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated one and twenty-three students respectively in 2008.
  • International Marketing, bachelor's degree and master's degree which graduated four and twenty-two students respectively in 2008.

University of the Sciences in Philadelphia - Philadelphia, PA

University of the Sciences in Philadelphia, 600 S 43rd Street, Philadelphia, PA 19104-4495. University of the Sciences in Philadelphia is a small university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,931 students and an admission rate of 58%. University of the Sciences in Philadelphia has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-seven students in 2008.

Peirce College - Philadelphia, PA

Peirce College, 1420 Pine Street, Philadelphia, PA 19102-4699. Peirce College is a small college located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs and has 2,009 students. Peirce College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Delaware Technical and Community College-Stanton-Wilmington - Newark, DE

Delaware Technical and Community College-Stanton-Wilmington, 400 Stanton-Christiana Rd, Newark, DE 19702. Delaware Technical and Community College-Stanton-Wilmington is a medium sized college located in Newark, Delaware. It is a public school with primarily 2-year programs and has 7,460 students. Delaware Technical and Community College-Stanton-Wilmington has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated zero and twenty-seven students respectively in 2008.

La Salle University - Philadelphia, PA

La Salle University, 1900 W Olney Ave, Philadelphia, PA 19141-1199. La Salle University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,176 students and an admission rate of 68%. La Salle University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated fifteen and three students respectively in 2008.

University of Delaware - Newark, DE

University of Delaware, , Newark, DE 19716. University of Delaware is a large university located in Newark, Delaware. It is a public school with primarily 4-year or above programs. It has 20,500 students and an admission rate of 58%. University of Delaware has a bachelor's degree program in Marketing/Marketing Management which graduated forty-one students in 2008.

Chestnut Hill College - Philadelphia, PA

Chestnut Hill College, 9601 Germantown Ave, Philadelphia, PA 19118-2693. Chestnut Hill College is a small college located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,046 students and an admission rate of 74%. Chestnut Hill College has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Wilmington, Delaware

Wilmington, Delaware
Wilmington, Delaware photo by Malepheasant

Wilmington is located in New Castle County, Delaware. It has a population of over 72,592, which has shrunk by 0.1% in the past ten years. The cost of living index in Wilmington, 102, is above the national average. New single-family homes in Wilmington are valued at $58,400 on average, which is far less than the state average. In 2008, twenty-eight new homes were built in Wilmington, down from forty-seven the previous year.

The three most popular industries for women in Wilmington are finance and insurance, health care, and educational services. For men, it is finance and insurance, construction, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 21.4% of Wilmington residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.6%, is lower than the state average.

The unemployment rate in Wilmington is 13.3%, which is greater than Delaware's average of 8.5%.

The percentage of Wilmington residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. Saint Andrews Church, Sacred Heart Catholic Church and Beth Shalom Congregation are among the churches located in Wilmington. The largest religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Wilmington is home to the Interchange 3 and the The Rocks as well as Rodney Square and Cool Spring Park. Visitors to Wilmington can choose from Howard Johnson Restaurants, Riverview Motel and Hotel Du Pont for temporary stays in the area.