Marketing and Advertising: Career and Education Opportunities in Wilmington, Delaware
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Wilmington is located in New Castle County, Delaware. It has a population of over 72,592, which has shrunk by 0.1% in the past ten years. The cost of living index in Wilmington, 102, is above the national average. New single-family homes in Wilmington are valued at $58,400 on average, which is far less than the state average. In 2008, twenty-eight new homes were built in Wilmington, down from forty-seven the previous year.
The three most popular industries for women in Wilmington are finance and insurance, health care, and educational services. For men, it is finance and insurance, construction, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 21.4% of Wilmington residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.6%, is lower than the state average.
The unemployment rate in Wilmington is 13.3%, which is greater than Delaware's average of 8.5%.
The percentage of Wilmington residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. Saint Andrews Church, Sacred Heart Catholic Church and Beth Shalom Congregation are among the churches located in Wilmington. The largest religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).
Wilmington is home to the Interchange 3 and the The Rocks as well as Rodney Square and Cool Spring Park. Visitors to Wilmington can choose from Howard Johnson Restaurants, Riverview Motel and Hotel Du Pont for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.