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Career and Education Opportunities for Market Research Analysts in Wilmington, Delaware

Market research analysts can find many career and educational opportunities in the Wilmington, Delaware area. About 2,040 people are currently employed as market research analysts in Delaware. By 2016, this is expected to grow 1% to 2,070 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $34 per hour or $72,780 annually on average in Delaware. Nationally they average about $29 hourly or $61,070 per year. Market research analysts earn more than people working in the category of Social Sciences generally in Delaware and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: marketing specialist, market analyst, and program strategist.

There are 109 schools of higher education in the Wilmington area, including twenty-one within twenty-five miles of Wilmington where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Wilmington include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Rutgers University-Camden - Camden, NJ

Rutgers University-Camden, 406 Penn, Camden, NJ 08102. Rutgers University-Camden is a medium sized university located in Camden, New Jersey. It is a public school with primarily 4-year or above programs. It has 5,398 students and an admission rate of 51%. Rutgers University-Camden has a bachelor's degree program in Economics which graduated thirty-nine students in 2008.

Eastern University - Saint Davids, PA

Eastern University, 1300 Eagle Rd, Saint Davids, PA 19087-3696. Eastern University is a small university located in Saint Davids, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,907 students and an admission rate of 62%. Eastern University has a master's degree program in International Economics which graduated nineteen students in 2008.

Temple University - Philadelphia, PA

Temple University, 1801 North Broad Street, Philadelphia, PA 19122-6096. Temple University is a large university located in Philadelphia, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 35,343 students and an admission rate of 61%. Temple University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated thirty-one, five, and three students respectively in 2008.

Bryn Mawr College - Bryn Mawr, PA

Bryn Mawr College, 101 N Merion Avenue, Bryn Mawr, PA 19010. Bryn Mawr College is a small college located in Bryn Mawr, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,758 students and an admission rate of 49%. Bryn Mawr College has a bachelor's degree program in Economics which graduated three students in 2008.

Rosemont College - Rosemont, PA

Rosemont College, 1400 Montgomery Ave, Rosemont, PA 19010-1699. Rosemont College is a small college located in Rosemont, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 871 students and an admission rate of 62%. Rosemont College has a bachelor's degree program in Economics.

Rowan University - Glassboro, NJ

Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028. Rowan University is a large university located in Glassboro, New Jersey. It is a public school with primarily 4-year or above programs. It has 10,271 students and an admission rate of 57%. Rowan University has a bachelor's degree program in Economics which graduated thirty-two students in 2008.

Haverford College - Haverford, PA

Haverford College, 370 Lancaster Ave, Haverford, PA 19041-1392. Haverford College is a small college located in Haverford, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,169 students and an admission rate of 27%. Haverford College has a bachelor's degree program in Economics which graduated two students in 2008.

Arcadia University - Glenside, PA

Arcadia University, 450 S Easton Rd, Glenside, PA 19038-3295. Arcadia University is a small university located in Glenside, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,872 students and an admission rate of 69%. Arcadia University has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

Holy Family University - Philadelphia, PA

Holy Family University, 9801 Frankford Avenue, Philadelphia, PA 19114-2009. Holy Family University is a small university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,528 students and an admission rate of 72%. Holy Family University has a bachelor's degree program in Economics.

Immaculata University - Immaculata, PA

Immaculata University, 1145 King Rd, Immaculata, PA 19345-0702. Immaculata University is a small university located in Immaculata, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,855 students and an admission rate of 80%. Immaculata University has a bachelor's degree program in Economics.

Widener University-Main Campus - Chester, PA

Widener University-Main Campus, One University Place, Chester, PA 19013-5792. Widener University-Main Campus is a small university located in Chester, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,913 students and an admission rate of 66%. Widener University-Main Campus has a bachelor's degree program in Business/Managerial Economics which graduated five students in 2008.

Villanova University - Villanova, PA

Villanova University, 800 Lancaster Avenue, Villanova, PA 19085-1699. Villanova University is a large university located in Villanova, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,295 students and an admission rate of 39%. Villanova University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 4 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 30 students in 2008.

Drexel University - Philadelphia, PA

Drexel University, 3141 Chestnut St, Philadelphia, PA 19104. Drexel University is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 21,754 students and an admission rate of 68%. Drexel University has a bachelor's degree program in Business/Managerial Economics which graduated fifteen students in 2008.

La Salle University - Philadelphia, PA

La Salle University, 1900 W Olney Ave, Philadelphia, PA 19141-1199. La Salle University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,176 students and an admission rate of 68%. La Salle University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • International Economics, bachelor's degree.

Washington College - Chestertown, MD

Washington College, 300 Washington Ave, Chestertown, MD 21620-1438. Washington College is a small college located in Chestertown, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,402 students and an admission rate of 69%. Washington College has a bachelor's degree program in Economics which graduated twenty-one students in 2008.

University of Pennsylvania - Philadelphia, PA

University of Pennsylvania, 1 College Hall 34th and Spruce Sts, Philadelphia, PA 19104-6303. University of Pennsylvania is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 24,060 students and an admission rate of 17%. University of Pennsylvania has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated twenty-three, twenty, and nine students respectively in 2008.

University of Delaware - Newark, DE

University of Delaware, , Newark, DE 19716. University of Delaware is a large university located in Newark, Delaware. It is a public school with primarily 4-year or above programs. It has 20,500 students and an admission rate of 58%. University of Delaware has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated nine, twenty-three, and two students respectively in 2008.

West Chester University of Pennsylvania - West Chester, PA

West Chester University of Pennsylvania, University Avenue and High Street, West Chester, PA 19383. West Chester University of Pennsylvania is a large university located in West Chester, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 13,619 students and an admission rate of 47%. West Chester University of Pennsylvania has a bachelor's degree program in Business/Managerial Economics which graduated one student in 2008.

Saint Joseph's University - Philadelphia, PA

Saint Joseph's University, 5600 City Avenue, Philadelphia, PA 19131-1395. Saint Joseph's University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,846 students and an admission rate of 86%. Saint Joseph's University has a bachelor's degree program in Economics which graduated one student in 2008.

Lincoln University of Pennsylvania - Lincoln University, PA

Lincoln University of Pennsylvania, 1570 Baltimore Pike, Lincoln University, PA 19352-0999. Lincoln University of Pennsylvania is a small university located in Lincoln University, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 2,524 students and an admission rate of 35%. Lincoln University of Pennsylvania has a bachelor's degree program in Economics.

Swarthmore College - Swarthmore, PA

Swarthmore College, 500 College Ave, Swarthmore, PA 19081. Swarthmore College is a small college located in Swarthmore, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,490 students and an admission rate of 16%. Swarthmore College has a bachelor's degree program in Economics which graduated eight students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Wilmington, Delaware

Wilmington, Delaware
Wilmington, Delaware photo by Malepheasant

Wilmington is located in New Castle County, Delaware. It has a population of over 72,592, which has shrunk by 0.1% in the past ten years. The cost of living index in Wilmington, 102, is above the national average. New single-family homes in Wilmington are valued at $58,400 on average, which is far less than the state average. In 2008, twenty-eight new homes were built in Wilmington, down from forty-seven the previous year.

The three most popular industries for women in Wilmington are finance and insurance, health care, and educational services. For men, it is finance and insurance, construction, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 21.4% of Wilmington residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.6%, is lower than the state average.

The unemployment rate in Wilmington is 13.3%, which is greater than Delaware's average of 8.5%.

The percentage of Wilmington residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. Saint Andrews Church, Sacred Heart Catholic Church and Beth Shalom Congregation are among the churches located in Wilmington. The largest religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Wilmington is home to the Interchange 3 and the The Rocks as well as Rodney Square and Cool Spring Park. Visitors to Wilmington can choose from Howard Johnson Restaurants, Riverview Motel and Hotel Du Pont for temporary stays in the area.