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Career and Education Opportunities for Public Relations Specialists in Wilmington, Delaware

There are many career and education opportunities for public relations specialists in the Wilmington, Delaware area. There are currently 630 jobs for public relations specialists in Delaware and this is projected to grow by 14% to 720 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $25 hourly or $52,910 per year on average in Delaware. Nationally they average about $24 per hour or $51,280 per year. Public relations specialists work in a variety of jobs, including: corporate communications specialist, sports information director, and public relations specialist .

There are 109 schools of higher education in the Wilmington area, including twenty within twenty-five miles of Wilmington where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Wilmington include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Neumann College - Aston, PA

Neumann College, One Neumann Drive, Aston, PA 19014-1298. Neumann College is a small college located in Aston, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,037 students and an admission rate of 95%. Neumann College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-six students in 2008.

Pennsylvania State University-Brandywine - Media, PA

Pennsylvania State University-Brandywine, 25 Yearsley Mill Rd, Media, PA 19063-5522. Pennsylvania State University-Brandywine is a small university located in Media, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 1,646 students and an admission rate of 80%. Pennsylvania State University-Brandywine has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three students in 2008.

Rosemont College - Rosemont, PA

Rosemont College, 1400 Montgomery Ave, Rosemont, PA 19010-1699. Rosemont College is a small college located in Rosemont, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 871 students and an admission rate of 62%. Rosemont College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Eastern University - Saint Davids, PA

Eastern University, 1300 Eagle Rd, Saint Davids, PA 19087-3696. Eastern University is a small university located in Saint Davids, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,907 students and an admission rate of 62%. Eastern University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-two students in 2008.

Temple University - Philadelphia, PA

Temple University, 1801 North Broad Street, Philadelphia, PA 19122-6096. Temple University is a large university located in Philadelphia, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 35,343 students and an admission rate of 61%. Temple University has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated eighty-four and zero students respectively in 2008.

Cheyney University of Pennsylvania - Cheyney, PA

Cheyney University of Pennsylvania, 1837 University Circle, Cheyney, PA 19319-0200. Cheyney University of Pennsylvania is a small university located in Cheyney, Pennsylvania. It is a public school with primarily 4-year or above programs and has 1,488 students. Cheyney University of Pennsylvania has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifteen students in 2008.

La Salle University - Philadelphia, PA

La Salle University, 1900 W Olney Ave, Philadelphia, PA 19141-1199. La Salle University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,176 students and an admission rate of 68%. La Salle University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Rowan University - Glassboro, NJ

Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028. Rowan University is a large university located in Glassboro, New Jersey. It is a public school with primarily 4-year or above programs. It has 10,271 students and an admission rate of 57%. Rowan University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 27 students in 2008.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated eighty-four and eight students respectively in 2008.

Arcadia University - Glenside, PA

Arcadia University, 450 S Easton Rd, Glenside, PA 19038-3295. Arcadia University is a small university located in Glenside, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,872 students and an admission rate of 69%. Arcadia University has a bachelor's degree and a postbaccalaureate certificate program in Communication Studies/Speech Communication and Rhetoric which graduated one and one students respectively in 2008.

Cabrini College - Radnor, PA

Cabrini College, 610 King of Prussia Rd, Radnor, PA 19087-3698. Cabrini College is a small college located in Radnor, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,580 students and an admission rate of 70%. Cabrini College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-one students in 2008.

Immaculata University - Immaculata, PA

Immaculata University, 1145 King Rd, Immaculata, PA 19345-0702. Immaculata University is a small university located in Immaculata, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,855 students and an admission rate of 80%. Immaculata University has an associate's degree and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and one students respectively in 2008.

Widener University-Main Campus - Chester, PA

Widener University-Main Campus, One University Place, Chester, PA 19013-5792. Widener University-Main Campus is a small university located in Chester, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,913 students and an admission rate of 66%. Widener University-Main Campus has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-two students in 2008.

Villanova University - Villanova, PA

Villanova University, 800 Lancaster Avenue, Villanova, PA 19085-1699. Villanova University is a large university located in Villanova, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,295 students and an admission rate of 39%. Villanova University has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eight, nineteen, and ten students respectively in 2008.

University of Pennsylvania - Philadelphia, PA

University of Pennsylvania, 1 College Hall 34th and Spruce Sts, Philadelphia, PA 19104-6303. University of Pennsylvania is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 24,060 students and an admission rate of 17%. University of Pennsylvania has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three, nineteen, and eight students respectively in 2008.

Delaware County Community College - Media, PA

Delaware County Community College, 901 S Media Line Rd, Media, PA 19063-1094. Delaware County Community College is a large college located in Media, Pennsylvania. It is a public school with primarily 2-year programs and has 11,109 students. Delaware County Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-four students in 2008.

Cecil College - North East, MD

Cecil College, One Seahawk Drive, North East, MD 21901-1999. Cecil College is a small college located in North East, Maryland. It is a public school with primarily 2-year programs and has 2,274 students. Cecil College has a one to two year program in Public Relations/Image Management.

Saint Joseph's University - Philadelphia, PA

Saint Joseph's University, 5600 City Avenue, Philadelphia, PA 19131-1395. Saint Joseph's University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,846 students and an admission rate of 86%. Saint Joseph's University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Montgomery County Community College-Central Campus - Blue Bell, PA

Montgomery County Community College-Central Campus, 340 Dekalb Pike, Blue Bell, PA 19422-0796. Montgomery County Community College-Central Campus is a medium sized college located in Blue Bell, Pennsylvania. It is a public school with primarily 2-year programs and has 9,641 students. Montgomery County Community College-Central Campus has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-two students in 2008.

Lincoln University of Pennsylvania - Lincoln University, PA

Lincoln University of Pennsylvania, 1570 Baltimore Pike, Lincoln University, PA 19352-0999. Lincoln University of Pennsylvania is a small university located in Lincoln University, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 2,524 students and an admission rate of 35%. Lincoln University of Pennsylvania has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-two students in 2008.

University of Delaware - Newark, DE

University of Delaware, , Newark, DE 19716. University of Delaware is a large university located in Newark, Delaware. It is a public school with primarily 4-year or above programs. It has 20,500 students and an admission rate of 58%. University of Delaware has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four and ten students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Wilmington, Delaware

Wilmington, Delaware
Wilmington, Delaware photo by Malepheasant

Wilmington is located in New Castle County, Delaware. It has a population of over 72,592, which has shrunk by 0.1% in the past ten years. The cost of living index in Wilmington, 102, is above the national average. New single-family homes in Wilmington are valued at $58,400 on average, which is far less than the state average. In 2008, twenty-eight new homes were built in Wilmington, down from forty-seven the previous year.

The three most popular industries for women in Wilmington are finance and insurance, health care, and educational services. For men, it is finance and insurance, construction, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 21.4% of Wilmington residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.6%, is lower than the state average.

The unemployment rate in Wilmington is 13.3%, which is greater than Delaware's average of 8.5%.

The percentage of Wilmington residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. Saint Andrews Church, Sacred Heart Catholic Church and Beth Shalom Congregation are among the churches located in Wilmington. The largest religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Wilmington is home to the Interchange 3 and the The Rocks as well as Rodney Square and Cool Spring Park. Visitors to Wilmington can choose from Howard Johnson Restaurants, Riverview Motel and Hotel Du Pont for temporary stays in the area.