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Career and Education Opportunities for Marketing Managers in Delaware

Delaware has a population of 885,122, which has grown by 12.96% over the past 10 years. Nicknamed the "First State," its capital is Dover, though its most populous city is Wilmington.

About 810 people are currently employed as marketing managers in Delaware. By 2016, this is expected to grow 8% to about 870 people employed. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $61 hourly or $128,600 yearly on average in Delaware. Nationally, their income is about $52 per hour or $108,580 annually. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Delaware and better than general Marketing and Advertising category earnings nationally. Marketing managers work in a variety of jobs, including: product line manager , world trade and maritime division manager, and marketing assistant.

In 2008, there were a total of 553,149 jobs in Delaware. The average annual income was $40,375 in 2008, up from $39,932 the preceding year. The unemployment rate in Delaware was 8.1% in 2009, which has grown by 3.2% since the previous year. Approximately 25.0% of Delaware residents have college degrees, which is higher than the national average.

The top industries in Delaware include nondurable goods merchant wholesalers, management of companies, and offices of other holding companies. Notable tourist attractions include the Delaware Sports Museum and Hall of Fame, the DCCA, and the Arden Craft Shop Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Delaware


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Delaware include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Delaware

Delaware
Delaware photo by Tim Kiser

Delaware has a population of 885,122, which has grown by 12.96% over the past decade. Nicknamed the "First State," its capital is Dover, though its largest city is Wilmington. In 2008, there were a total of 553,149 jobs in Delaware. The average annual income was $40,375 in 2008, up from $39,932 the previous year. The unemployment rate in Delaware was 8.1% in 2009, which has grown by 3.2% since the previous year. Approximately 25.0% of Delaware residents have college degrees, which is higher than the national average.

The top industries in Delaware include nondurable goods merchant wholesalers, management of companies, and offices of other holding companies. Notable tourist attractions include the Arden Craft Shop Museum, the Delaware Center for the Contemporary Arts, and the Historical Society of Delaware.