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Career and Education Opportunities for Advertising Managers in Delaware

Delaware has a population of 885,122, which has grown by 12.96% over the past decade. Nicknamed the "First State," its capital is Dover, though its most populous city is Wilmington.

The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $41 hourly or $87,140 annually on average in Delaware and about $38 hourly or $80,220 yearly on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Delaware earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: circulation director, sales manager, and retail advertising sales manager.

In 2008, there were a total of 553,149 jobs in Delaware. The average annual income was $40,375 in 2008, up from $39,932 the previous year. The unemployment rate in Delaware was 8.1% in 2009, which has grown by 3.2% since the previous year. About 25.0% of Delaware residents have college degrees, which is higher than the national average.

The top industries in Delaware include nondurable goods merchant wholesalers, management of companies, and offices of other holding companies. Notable tourist destinations include the Historical Society of Delaware, the Arden Craft Shop Museum, and the New Castle County Public Libraries.

CITIES WITH Advertising Manager OPPORTUNITIES IN Delaware


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Delaware include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Delaware

Delaware
Delaware photo by Tim Kiser

Delaware has a population of 885,122, which has grown by 12.96% over the past decade. Nicknamed the "First State," its capital is Dover, though its largest city is Wilmington. In 2008, there were a total of 553,149 jobs in Delaware. The average annual income was $40,375 in 2008, up from $39,932 the previous year. The unemployment rate in Delaware was 8.1% in 2009, which has grown by 3.2% since the previous year. Approximately 25.0% of Delaware residents have college degrees, which is higher than the national average.

The top industries in Delaware include nondurable goods merchant wholesalers, management of companies, and offices of other holding companies. Notable tourist attractions include the Arden Craft Shop Museum, the Delaware Center for the Contemporary Arts, and the Historical Society of Delaware.