Marketing and Advertising: Career and Education Opportunities in Delaware
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Delaware has a population of 885,122, which has grown by 12.96% over the past decade. Nicknamed the "First State," its capital is Dover, though its largest city is Wilmington. In 2008, there were a total of 553,149 jobs in Delaware. The average annual income was $40,375 in 2008, up from $39,932 the previous year. The unemployment rate in Delaware was 8.1% in 2009, which has grown by 3.2% since the previous year. Approximately 25.0% of Delaware residents have college degrees, which is higher than the national average.
The top industries in Delaware include nondurable goods merchant wholesalers, management of companies, and offices of other holding companies. Notable tourist attractions include the Arden Craft Shop Museum, the Delaware Center for the Contemporary Arts, and the Historical Society of Delaware.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Delaware
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.