Career and Education Opportunities for Advertising Agents in Dover, Delaware
There is a wide variety of career and education opportunities for advertising agents in the Dover, Delaware area. There are currently 350 jobs for advertising agents in Delaware and this is projected to grow by 23% to about 430 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $18 hourly or $39,360 annually on average in Delaware. Nationally, their income is about $20 hourly or $43,480 per year. Advertising agents earn less than people working in the category of Sales and Clerical generally in Delaware and more than people in the Sales and Clerical category nationally.
There are seven schools of higher education in the Dover area, including one within twenty-five miles of Dover where you can get a degree to start your career as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Dover include:
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Delaware Technical and Community College-Terry - Dover, DE
Delaware Technical and Community College-Terry, 100 Campus Drive, Dover, DE 19901. Delaware Technical and Community College-Terry is a small college located in Dover, Delaware. It is a public school with primarily 2-year programs and has 3,319 students. Delaware Technical and Community College-Terry has an associate's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Dover, Delaware
Dover is situated in Kent County, Delaware. It has a population of over 36,107, which has grown by 12.4% over the last ten years. The cost of living index in Dover, 85, is well below the national average. New single-family homes in Dover are priced at $116,700 on average, which is above the state average. In 2008, one hundred twenty-nine new homes were built in Dover, down from one hundred eighty-nine the previous year.
The three most popular industries for women in Dover are educational services, health care, and public administration. For men, it is public administration, educational services, and construction. The average commute to work is about 19 minutes. More than 28.8% of Dover residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.
The unemployment rate in Dover is 9.4%, which is greater than Delaware's average of 8.5%. About 13.8% of Dover's residents are below the poverty line, which is worse than the state average.
The percentage of Dover residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. Saint Andrews Lutheran Church, Beth Shalom Congregation and Bethuel Seventh Day Adventist Church are among the churches located in Dover. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).
Dover is home to the Kent Swim Club and the Transportation Administration Center as well as Eden Hill and Richardson Park. Shopping malls in the area include Blue Hen Mall and Dover Mall. Visitors to Dover can choose from Inn at Meeting House Square, Little Creek Inn and Ramada Inn for temporary stays in the area.