Marketing and Advertising: Career and Education Opportunities in Dover, Delaware
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Dover is situated in Kent County, Delaware. It has a population of over 36,107, which has grown by 12.4% over the last ten years. The cost of living index in Dover, 85, is well below the national average. New single-family homes in Dover are priced at $116,700 on average, which is above the state average. In 2008, one hundred twenty-nine new homes were built in Dover, down from one hundred eighty-nine the previous year.
The three most popular industries for women in Dover are educational services, health care, and public administration. For men, it is public administration, educational services, and construction. The average commute to work is about 19 minutes. More than 28.8% of Dover residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.
The unemployment rate in Dover is 9.4%, which is greater than Delaware's average of 8.5%. About 13.8% of Dover's residents are below the poverty line, which is worse than the state average.
The percentage of Dover residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. Saint Andrews Lutheran Church, Beth Shalom Congregation and Bethuel Seventh Day Adventist Church are among the churches located in Dover. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).
Dover is home to the Kent Swim Club and the Transportation Administration Center as well as Eden Hill and Richardson Park. Shopping malls in the area include Blue Hen Mall and Dover Mall. Visitors to Dover can choose from Inn at Meeting House Square, Little Creek Inn and Ramada Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.