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Career and Education Opportunities for Public Relations Specialists in Dover, Delaware

For those living in the Dover, Delaware area, there are many career and education opportunities for public relations specialists. About 630 people are currently employed as public relations specialists in Delaware. By 2016, this is expected to grow by 14% to about 720 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $25 per hour or $52,910 per year on average in Delaware and about $24 per hour or $51,280 per year on average nationally. People working as public relations specialists can fill a number of jobs, such as: marketing director, public information coordinator, and communications specialist.

There are seven schools of higher education in the Dover area, including two within twenty-five miles of Dover where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Dover include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Wesley College - Dover, DE

Wesley College, 120 N State St, Dover, DE 19901-3875. Wesley College is a small college located in Dover, Delaware. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,290 students and an admission rate of 77%. Wesley College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eleven students in 2008.

Delaware State University - Dover, DE

Delaware State University, 1200 N. Dupont Highway, Dover, DE 19901. Delaware State University is a small university located in Dover, Delaware. It is a public school with primarily 4-year or above programs. It has 3,531 students and an admission rate of 56%. Delaware State University has a bachelor's degree program in Public Relations/Image Management.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Dover, Delaware

Dover, Delaware
Dover, Delaware photo by Malepheasant

Dover is situated in Kent County, Delaware. It has a population of over 36,107, which has grown by 12.4% over the last ten years. The cost of living index in Dover, 85, is well below the national average. New single-family homes in Dover are priced at $116,700 on average, which is above the state average. In 2008, one hundred twenty-nine new homes were built in Dover, down from one hundred eighty-nine the previous year.

The three most popular industries for women in Dover are educational services, health care, and public administration. For men, it is public administration, educational services, and construction. The average commute to work is about 19 minutes. More than 28.8% of Dover residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.

The unemployment rate in Dover is 9.4%, which is greater than Delaware's average of 8.5%. About 13.8% of Dover's residents are below the poverty line, which is worse than the state average.

The percentage of Dover residents that are affiliated with a religious congregation, 32.1%, is less than both the national and state average. Saint Andrews Lutheran Church, Beth Shalom Congregation and Bethuel Seventh Day Adventist Church are among the churches located in Dover. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Presbyterian Church (USA).

Dover is home to the Kent Swim Club and the Transportation Administration Center as well as Eden Hill and Richardson Park. Shopping malls in the area include Blue Hen Mall and Dover Mall. Visitors to Dover can choose from Inn at Meeting House Square, Little Creek Inn and Ramada Inn for temporary stays in the area.