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Career and Education Opportunities for Marketing Managers in Connecticut

Connecticut has a population of 3,518,288, which has grown by 3.31% over the past decade. Nicknamed the "Constitution State," its capital is Hartford, though its most populous city is Bridgeport.

There are currently 2,690 working marketing managers in Connecticut; this should grow by 10% to 2,940 working marketing managers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $47 hourly or $99,820 yearly on average in Connecticut and about $52 hourly or $108,580 yearly on average nationally. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Connecticut and better than general Marketing and Advertising category earnings nationally. People working as marketing managers can fill a number of jobs, such as: marketing coordinator, world trade and maritime division manager, and marketing vice president.

In 2008, there were a total of 2,279,011 jobs in Connecticut. The average annual income was $56,245 in 2008, up from $55,629 in 2007. The unemployment rate in Connecticut was 8.2% in 2009, which has grown by 2.6% since the previous year. Roughly 31.4% of Connecticut residents have college degrees, which is higher than the national average.

The top industries in Connecticut include petroleum bulk stations, sales financing, and paper product merchant wholesalers.

CITIES WITH Marketing Manager OPPORTUNITIES IN Connecticut


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Connecticut include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Connecticut

Connecticut
Connecticut photo by Ragesoss

Connecticut has a population of 3,518,288, which has grown by 3.31% over the past 10 years. Nicknamed the "Constitution State," its capital is Hartford, though its biggest city is Bridgeport. In 2008, there were a total of 2,279,011 jobs in Connecticut. The average annual income was $56,245 in 2008, up from $55,629 the previous year. The unemployment rate in Connecticut was 8.2% in 2009, which has grown by 2.6% since the previous year. Roughly 31.4% of Connecticut residents have college degrees, which is higher than the national average.

The top industries in Connecticut include petroleum bulk stations, sales financing, and paper product merchant wholesalers.