Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Hartford, Connecticut

Many educational and employment opportunities exist for advertising managers in the Hartford, Connecticut area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $35 per hour or $74,800 per year on average in Connecticut. Nationally they average about $38 per hour or $80,220 yearly. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Connecticut and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: director of sales marketing, market development director, and art director.

There are sixty-two schools of higher education in the Hartford area, including eight within twenty-five miles of Hartford where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Hartford include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Springfield Technical Community College - Springfield, MA

Springfield Technical Community College, 1 Armory Sq, Springfield, MA 01105-1296. Springfield Technical Community College is a medium sized college located in Springfield, Massachusetts. It is a public school with primarily 2-year programs and has 6,331 students. Springfield Technical Community College has an associate's degree program in Marketing/Marketing Management which graduated three students in 2008.

College of Our Lady of the Elms - Chicopee, MA

College of Our Lady of the Elms, 291 Springfield St, Chicopee, MA 01013. College of Our Lady of the Elms is a small college located in Chicopee, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,219 students and an admission rate of 82%. College of Our Lady of the Elms has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Central Connecticut State University - New Britain, CT

Central Connecticut State University, 1615 Stanley St, New Britain, CT 06050. Central Connecticut State University is a large university located in New Britain, Connecticut. It is a public school with primarily 4-year or above programs. It has 12,233 students and an admission rate of 60%. Central Connecticut State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, postbaccalaureate certificate which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 84 students in 2008.

Tunxis Community College - Farmington, CT

Tunxis Community College, Rts 6 and 177, Farmington, CT 06032-3187. Tunxis Community College is a small college located in Farmington, Connecticut. It is a public school with primarily 2-year programs and has 4,328 students. Tunxis Community College has a less than one year program in Marketing/Marketing Management which graduated five students in 2008.

Quinnipiac University - Hamden, CT

Quinnipiac University, Mt Carmel Ave, Hamden, CT 06518. Quinnipiac University is a medium sized university located in Hamden, Connecticut. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,413 students and an admission rate of 45%. Quinnipiac University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 95 students in 2008.
  • Advertising, bachelor's degree which graduated 21 students in 2008.

University of Connecticut - Storrs, CT

University of Connecticut, , Storrs, CT 06269. University of Connecticut is a large university located in Storrs, Connecticut. It is a public school with primarily 4-year or above programs. It has 24,273 students and an admission rate of 54%. University of Connecticut has a bachelor's degree program in Marketing/Marketing Management which graduated eighty-four students in 2008.

Western New England College - Springfield, MA

Western New England College, 1215 Wilbraham Rd, Springfield, MA 01119-2684. Western New England College is a small college located in Springfield, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,215 students and an admission rate of 73%. Western New England College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated sixteen and two students respectively in 2008.

American International College - Springfield, MA

American International College, 1000 State Street, Springfield, MA 01109. American International College is a small college located in Springfield, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,167 students and an admission rate of 78%. American International College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated thirteen and zero students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Hartford, Connecticut

Hartford, Connecticut
Hartford, Connecticut photo by Contimm

Hartford is situated in Hartford County, Connecticut. It has a population of over 124,062, which has grown by 2.0% in the past ten years. The cost of living index in Hartford, 104, is above the national average. New single-family homes in Hartford cost $82,500 on average, which is far less than the state average. In 2008, eight new homes were constructed in Hartford, down from twelve the previous year.

The three big industries for women in Hartford are health care, finance and insurance, and educational services. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average commute to work is about 24 minutes. More than 12.4% of Hartford residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.2%, is lower than the state average.

The unemployment rate in Hartford is 14.4%, which is greater than Connecticut's average of 8.3%.

The percentage of Hartford residents that are affiliated with a religious congregation, 57.4%, is more than both the national and state average. Our Lady of Sorrows Church, All Saints Orthodox Church and Sacred Heart Church are all churches located in Hartford. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.

Hartford is home to the Albany Avenue Branch Hartford Public Library and the North Meadows Industrial Park as well as Little Hollywood Historic District and West End North Historic District. Shopping malls in the area include Park Plaza Shopping Center, Pavillion at State House Shopping Center and Civic Center Mall Shopping Center.