Marketing and Advertising: Career and Education Opportunities in Hartford, Connecticut
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Hartford is situated in Hartford County, Connecticut. It has a population of over 124,062, which has grown by 2.0% in the past ten years. The cost of living index in Hartford, 104, is above the national average. New single-family homes in Hartford cost $82,500 on average, which is far less than the state average. In 2008, eight new homes were constructed in Hartford, down from twelve the previous year.
The three big industries for women in Hartford are health care, finance and insurance, and educational services. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average commute to work is about 24 minutes. More than 12.4% of Hartford residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.2%, is lower than the state average.
The unemployment rate in Hartford is 14.4%, which is greater than Connecticut's average of 8.3%.
The percentage of Hartford residents that are affiliated with a religious congregation, 57.4%, is more than both the national and state average. Our Lady of Sorrows Church, All Saints Orthodox Church and Sacred Heart Church are all churches located in Hartford. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.
Hartford is home to the Albany Avenue Branch Hartford Public Library and the North Meadows Industrial Park as well as Little Hollywood Historic District and West End North Historic District. Shopping malls in the area include Park Plaza Shopping Center, Pavillion at State House Shopping Center and Civic Center Mall Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.