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Career and Education Opportunities for Advertising Managers in Bridgeport, Connecticut

Advertising managers can find both educational opportunities and jobs in the Bridgeport, Connecticut area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $35 per hour or $74,800 annually on average in Connecticut and about $38 hourly or $80,220 per year on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Connecticut and not quite as good as general Marketing and Advertising category earnings nationally. Jobs in this field include: sales promotion manager, art director, and advertising sales manager.

The Bridgeport area is home to seventy-five schools of higher education, including six within twenty-five miles of Bridgeport where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Bridgeport include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Central Connecticut State University - New Britain, CT

Central Connecticut State University, 1615 Stanley St, New Britain, CT 06050. Central Connecticut State University is a large university located in New Britain, Connecticut. It is a public school with primarily 4-year or above programs. It has 12,233 students and an admission rate of 60%. Central Connecticut State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, postbaccalaureate certificate which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 84 students in 2008.

University of Bridgeport - Bridgeport, CT

University of Bridgeport, 126 Park Avenue, Bridgeport, CT 06604-5620. University of Bridgeport is a medium sized university located in Bridgeport, Connecticut. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,323 students and an admission rate of 62%. University of Bridgeport has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

Quinnipiac University - Hamden, CT

Quinnipiac University, Mt Carmel Ave, Hamden, CT 06518. Quinnipiac University is a medium sized university located in Hamden, Connecticut. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,413 students and an admission rate of 45%. Quinnipiac University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 95 students in 2008.
  • Advertising, bachelor's degree which graduated 21 students in 2008.

University of New Haven - West Haven, CT

University of New Haven, 300 Boston Post Road, West Haven, CT 06516. University of New Haven is a medium sized university located in West Haven, Connecticut. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,739 students and an admission rate of 68%. University of New Haven has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

Western Connecticut State University - Danbury, CT

Western Connecticut State University, 181 White Street, Danbury, CT 06810-6826. Western Connecticut State University is a medium sized university located in Danbury, Connecticut. It is a public school with primarily 4-year or above programs. It has 6,316 students and an admission rate of 58%. Western Connecticut State University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty students in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated sixty-one, fourteen, and zero students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Bridgeport, Connecticut

Bridgeport, Connecticut
Bridgeport, Connecticut photo by Xtremeyanksfan22

Bridgeport is located in Fairfield County, Connecticut. It has a population of over 136,405, which has shrunk by 2.2% in the past ten years. The cost of living index in Bridgeport, 151, is far greater than the national average. New single-family homes in Bridgeport are valued at $110,900 on average, which is far less than the state average. In 2008, twenty-six new homes were built in Bridgeport, down from forty-one the previous year.

The three big industries for women in Bridgeport are health care, educational services, and finance and insurance. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average commute to work is about 25 minutes. More than 12.2% of Bridgeport residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.

The unemployment rate in Bridgeport is 12.1%, which is greater than Connecticut's average of 8.3%.

The percentage of Bridgeport residents that are affiliated with a religious congregation, 70.1%, is more than both the national and state average. Calvary Episcopal Church, Golden Hill United Methodist Church and Good Shepherd Christian Church are among the churches located in Bridgeport. The most common religious groups are the Catholic Church, the Episcopal Church and the United Church of Christ.

Bridgeport is home to the North Branch Bridgeport Public Library and the Challenger Learning Center as well as Went Field and Johnson Oak Park. Shopping centers in the area include Lafayette Shopping Plaza Shopping Center, Baldwin Plaza Shopping Center and Bayview Shopping Center.