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Career and Education Opportunities for Advertising Agents in Westminster, Colorado

Many educational and employment opportunities exist for advertising agents in the Westminster, Colorado area. Currently, 2,440 people work as advertising agents in Colorado. This is expected to grow 17% to 2,870 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Income for advertising agents is about $20 per hour or $42,940 yearly on average in Colorado. Nationally, their income is about $20 hourly or $43,480 annually. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Colorado earn more. They earn more than people working in the overall category of Sales and Clerical nationally.

There are three schools within twenty-five miles of Westminster where you can study to be an advertising agent, among sixty-four schools of higher education total in the Westminster area. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Westminster include:

  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

Johnson & Wales University-Denver - Denver, CO

Johnson & Wales University-Denver, 7150 Montview Blvd, Denver, CO 80220. Johnson & Wales University-Denver is a small university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,454 students and an admission rate of 76%. Johnson & Wales University-Denver has an associate's degree program in Advertising which graduated thirteen students in 2008.

University of Denver - Denver, CO

University of Denver, 2199 S. University Blvd, Denver, CO 80208. University of Denver is a large university located in Denver, Colorado. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,409 students and an admission rate of 64%. University of Denver has a master's degree program in Advertising which graduated one student in 2008.

The Art Institute of Colorado - Denver, CO

The Art Institute of Colorado, 1200 Lincoln Street, Denver, CO 80203-2983. The Art Institute of Colorado is a small school located in Denver, Colorado. It is a private for-profit school with primarily 4-year or above programs. It has 3,069 students and an admission rate of 45%. The Art Institute of Colorado has a bachelor's degree program in Advertising which graduated six students in 2008.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Westminster, Colorado

Westminster, Colorado
Westminster, Colorado photo by Nyttend

Westminster is located in Adams County, Colorado. It has a population of over 107,056, which has grown by 6.1% over the last ten years. The cost of living index in Westminster, 96, is near the national average. New single-family homes in Westminster are valued at $376,500 on average, which is far greater than the state average. In 2008, sixty-two new homes were built in Westminster, down from one hundred forty-six the previous year.

The three most popular industries for women in Westminster are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and computer and electronic products. The average travel time to work is about 27 minutes. More than 31.3% of Westminster residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is lower than the state average.

The unemployment rate in Westminster is 6.2%, which is less than Colorado's average of 6.6%.

The percentage of Westminster residents that are affiliated with a religious congregation, 30.4%, is less than both the national and state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Lutheran Church.

Westminster is home to the The Golf Courses at Hyland Hills and the The Plaza at Westminster. Visitors to Westminster can choose from Comfort Suites, LA Quinta - Inns- Westminster Mall and Doubletree Hotel Denver Boulder for temporary stays in the area.