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Career and Education Opportunities for Marketing Managers in Colorado

Colorado has a population of 5,024,748, which has grown by 16.82% over the past decade. Nicknamed the "Centennial State," Colorado's capital and largest city is Denver.

Currently, 3,210 people work as marketing managers in Colorado. This is expected to grow by 23% to about 3,950 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $50 hourly or $104,140 yearly on average in Colorado. Nationally, their income is about $52 hourly or $108,580 per year. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Colorado and more than people in the Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: media planner, commercial director, and business development specialist.

In 2008, there were a total of 3,285,413 jobs in Colorado. The average annual income was $43,021 in 2008, up from $42,449 the previous year. The unemployment rate in Colorado was 7.7% in 2009, which has grown by 2.8% since the previous year. About 32.7% of Colorado residents have college degrees, which is higher than the national average.

The top industries in Colorado include professional equipment merchant wholesalers, computer peripheral equipment merchant wholesalers, and repair. Notable tourist attractions include the Friends of Historic FT Logan, the Collections Research for Museums, and the Denver Museum of Miniatures Dolls & Toys.

CITIES WITH Marketing Manager OPPORTUNITIES IN Colorado


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Colorado include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Colorado

Colorado
Colorado photo by Wayne L. Bart

Colorado has a population of 5,024,748, which has grown by 16.82% over the past 10 years. Nicknamed the "Centennial State," Colorado's capital and most populous city is Denver. In 2008, there were a total of 3,285,413 jobs in Colorado. The average annual income was $43,021 in 2008, up from $42,449 the preceding year. The unemployment rate in Colorado was 7.7% in 2009, which has grown by 2.8% since the previous year. Approximately 32.7% of Colorado residents have college degrees, which is higher than the national average.

The top industries in Colorado include professional equipment merchant wholesalers, computer peripheral equipment merchant wholesalers, and repair. Notable tourist destinations include the Fine and Dandy Gourmet Baskets & Gifts, the Denver City & County Government, and the Friends of Historic FT Logan.