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Career and Education Opportunities for Market Research Analysts in Fort Collins, Colorado

There is a wide variety of career and education opportunities for market research analysts in the Fort Collins, Colorado area. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $33 per hour or $68,900 annually on average in Colorado. In the U.S. as a whole, their income is about $29 hourly or $61,070 yearly on average. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Colorado earn more. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: business development specialist, marketing researcher, and market researcher.

There are eleven schools of higher education in the Fort Collins area, including two within twenty-five miles of Fort Collins where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Fort Collins include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Colorado State University - Fort Collins, CO

Colorado State University, 102 Administration Building, Fort Collins, CO 80523-0100. Colorado State University is a large university located in Fort Collins, Colorado. It is a public school with primarily 4-year or above programs. It has 27,796 students and an admission rate of 86%. Colorado State University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated ninety-eight, ten, and four students respectively in 2008.

University of Northern Colorado - Greeley, CO

University of Northern Colorado, Carter Hall - Rm 4000, Greeley, CO 80639. University of Northern Colorado is a large university located in Greeley, Colorado. It is a public school with primarily 4-year or above programs. It has 11,925 students and an admission rate of 92%. University of Northern Colorado has a bachelor's degree program in Economics which graduated twenty-three students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Fort Collins, Colorado

Fort Collins, Colorado
Fort Collins, Colorado photo by Citycommunications

Fort Collins is located in Larimer County, Colorado. It has a population of over 136,509, which has grown by 15.0% in the past ten years. The cost of living index in Fort Collins, 91, is below the national average. New single-family homes in Fort Collins are valued at $216,000 on average, which is below the state average. In 2008, two hundred sixty-seven new homes were built in Fort Collins, down from four hundred eight the previous year.

The three big industries for women in Fort Collins are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average travel time to work is about 19 minutes. More than 48.4% of Fort Collins residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 18.4%, is higher than the state average.

The unemployment rate in Fort Collins is 6.3%, which is less than Colorado's average of 6.6%.

The percentage of Fort Collins residents that are affiliated with a religious congregation, 39.3%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the Assemblies of God and the LDS (Mormon) Church.

Visitors to Fort Collins can choose from Carousel Properties, AmericInn Motel & Suites Fort Collins and Hampton Inn Ft. Collins for temporary stays in the area.