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Career and Education Opportunities for Public Relations Specialists in Fort Collins, Colorado

Many educational and employment opportunities exist for public relations specialists in the Fort Collins, Colorado area. About 8,300 people are currently employed as public relations specialists in Colorado. By 2016, this is expected to grow by 23% to 10,210 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $25 per hour or $52,680 per year on average in Colorado and about $24 hourly or $51,280 per year on average nationally. People working as public relations specialists can fill a number of jobs, such as: public relations representative, information specialist, and public relations counselor.

The Fort Collins area is home to eleven schools of higher education, including one within twenty-five miles of Fort Collins where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Fort Collins include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Northern Colorado - Greeley, CO

University of Northern Colorado, Carter Hall - Rm 4000, Greeley, CO 80639. University of Northern Colorado is a large university located in Greeley, Colorado. It is a public school with primarily 4-year or above programs. It has 11,925 students and an admission rate of 92%. University of Northern Colorado has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated ninety-four and ten students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Boxing Promoter

Licensing agency: Office of Boxing
Address: 1560 Broadway Suite 1300, Denver, CO 80202

Phone: (303) 894-7844
Website: Office of Boxing

LOCATION INFORMATION: Fort Collins, Colorado

Fort Collins, Colorado
Fort Collins, Colorado photo by Citycommunications

Fort Collins is located in Larimer County, Colorado. It has a population of over 136,509, which has grown by 15.0% in the past ten years. The cost of living index in Fort Collins, 91, is below the national average. New single-family homes in Fort Collins are valued at $216,000 on average, which is below the state average. In 2008, two hundred sixty-seven new homes were built in Fort Collins, down from four hundred eight the previous year.

The three big industries for women in Fort Collins are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average travel time to work is about 19 minutes. More than 48.4% of Fort Collins residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 18.4%, is higher than the state average.

The unemployment rate in Fort Collins is 6.3%, which is less than Colorado's average of 6.6%.

The percentage of Fort Collins residents that are affiliated with a religious congregation, 39.3%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the Assemblies of God and the LDS (Mormon) Church.

Visitors to Fort Collins can choose from Carousel Properties, AmericInn Motel & Suites Fort Collins and Hampton Inn Ft. Collins for temporary stays in the area.